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NEW YORK—March 23, 2010. Last week film buffs and
industry leaders gathered in Austin, Texas, to honor awardees at
the South by Southwest (SXSW) Film Conference and Festival. And
this year, they had something new to celebrate: award-winning movie
posters and film title sequences.
SXSW Film has
partnered with AIGA to celebrate design for the film industry since
early 2009, when AIGA
Austin board member David Horridge helped launch the “SXSW
Film/AIGA Austin Award for Excellence in Movie Poster Design.”
Following the success of the inaugural poster award last year,
Horridge pitched the idea of a broader umbrella film design award
category that would include both poster design and title sequence
design. The SXSW Film team jumped at the idea and established the
SXSW Film Design Awards—once again celebrating excellence in
poster design and adding a special contest to discover the best in
contemporary title sequence design.
“The movie poster has long been an important and exciting
collaboration between filmmaker and designer,” said Horridge. “It's
the opportunity for both to distill the auteur's story down to a
single image that will both inspire and intrigue the audience at a
glance. We're thrilled to be able to highlight that work and build
on it to include motion design.”
An exhibition celebrating the Poster Awards was held at the
Austin Museum of Art; finalists
for the new “Excellence in Title Design” award were also on
Excellence in Poster Design
The Excellence in Poster Design jury consisted of an esteemed
panel of designers and film experts, including Craig Crutchfield
(Chaos Concept Mfg.), Craig Denham (Sanders/Wingo), David Frost
(AllCity), Marc English (Marc English Design) and Tim League (Alamo
Excellence in Title Design
The jury for the Excellence in Title Design Award consisted of a
panel of industry experts and practitioners of title design,
digital film production and online hosting and distribution,
including Susan Bradley (Pixar), Karin Fong (Imaginary Forces),
Alex Ulloa and Ian Albinson (The Art of the Title Sequence), Remco
Vlaanderen (Submarine Channel's Forget the Film, Watch the Titles)
and Ron Pippin (Shiny Object).
“Collaborating with the SXSW Film staff and the AIGA Austin
volunteers on these awards has been truly inspiring,” added
Horridge. “They all helped take a simple idea and turn it into an
international sensation faster than I could have ever dreamed. And
this is just the beginning.”
Founded in 1997 with 50 members, the AIGA Austin chapter now
serves 277 members in its 13th year and holds over 30 events per
year. Learn more about local events and activities on AIGA Austin's
group or visit AIGAaustin.org.
AIGA, the professional association for design, stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
AIGA's mission is to advance designing as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
remains the oldest and largest professional membership organization
for design, and is a nonprofit, 501(c)(3) educational institution.
Today AIGA serves more than 20,000 members through 65 chapters and
200 student groups. For more information, visit www.aiga.org/about.
The SXSW Film Conference and Festival is a uniquely creative
environment featuring the dynamic convergence of talent, smart
audiences and industry heavyweights. A hotbed of discovery and
interactivity, the event offers lucrative networking opportunities
and immersion into the art and business of the rapidly evolving
world of independent film.
Over the first five days, the Film Conference buzzes as
world-class speakers, creative minds, and notable mentors tackle
the latest filmmaking trends amidst the unmatched social atmosphere
of the SXSW experience. Simultaneously, the internationally
acclaimed, nine-day Festival celebrates raw innovation and emerging
talent, with a truly diverse program ranging from provocative
documentaries to subversive Hollywood comedies. For more
information, visit www.sxsw.com/film.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
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