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NEW YORK, March 8, 2010. AIGA, the professional
association for design, and F+W Media's Design Community, which
includes the brands Print, HOW and the I.D. Annual Design
Review, have announced a major partnership called “Partners in
Design Leadership.” The goal of this new partnership is to
collaboratively advance the concept of design thinking, the
relevance of design in problem solving and the leadership role
designers play in our society.
This shared mission of advocating for design relevance and
leadership will take several forms. There will be a leadership
presentation, an AIGA Resource Center and a special presentation by
AIGA president Debbie Millman at the HOW Design Conference in June; a
quarterly webcast series on the subject of design relevance and
design leadership will begin in April; and a dedicated AIGA
leadership section on the HOW and Print websites will debut in
June. There will also be collaborative efforts at the AIGA chapter
level to advance the mission of relevance and leadership within
local design communities.
“Our mission is to inspire, educate and inform designers,
helping them to realize their talents and to advocate the value of
design among the media, the business community, public agencies and
the general public,” said Richard Grefé, executive director of
AIGA. “By working in partnership with F+W Media's Design Community,
we will further our goal to advance the design profession and
communicate the value of design to audiences outside the
Added Gary Lynch, publisher and editorial director for the F+W
Design Community, “AIGA, HOW and Print are powerful brands serving
the global design community with a common objective—to serve the
needs and best interests of that community. The 'Partners in Design
Leadership' initiative enables us to use our collective resources
to further this shared mission. Collaborating on programs, events
and resources for designers only benefits the community at large
and will expand the role of design, today and in the future.”
The F+W Media Design Community features books, magazines,
competitions and events focused on the art, business, and culture
of graphic design. The Company's award-winning brands include
HOW, Print, the I.D. Annual Design
Review and its popular series of events which include the
HOW Design Conference,
the In-HOWse Designer
Conference, and the Creative Freelancer
Conference, all taking place in Denver June 5–9.
AIGA, the professional association for design, stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
AIGA's mission is to advance designing as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
remains the oldest and largest professional membership organization
for design, and is a nonprofit, 501(c)(3) educational institution.
Today AIGA serves more than 20,000 members through 65 chapters and
200 student groups.
For further information, please contact:Jennifer
AIGA | the professional association for design
Tel 212 807 1990 Fax 212 807 1799
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