NEW YORK—May 6, 2010. The AIGA Design Leaders Confidence
Index for the first quarter of 2010 reflects the strongest
confidence yet in an economic recovery. The index rose to 103.73—up
from 51 in October 2008—and is the highest since AIGA began
measuring confidence in the design economy in early 2005.
While most respondents rated conditions moderately better—rather
than substantially better over both the past six months and in
anticipation of the next six months—the impressions that pushed up
the index are widely held. AIGA had expected results from the
beginning of 2010 to reveal whether American businesses had reduced
their budgets for design based on 2009's weak start, thus imposing
a continuing negative impact on design business. The data and
anecdotal evidence suggest investment in design is reviving.
More than a third of respondents (36.5 percent) believe they
will be more likely to hire new designers in this quarter than
last; only 15 percent felt they were less likely to hire new
designers. And 48 percent felt their plans of purchasing new
hardware and software had increased compared with three months
Design leaders seem to be more confident than other business
leaders, according to the Conference Board's measure of business
leaders' confidence, which declined slightly in the first quarter
of 2010. CEOs' hiring plans and assessments of their own industries
have improved, yet their assessment of overall economic conditions
is less optimistic than the previous quarter.
Parallel to the confidence shown by design leaders, the
Conference Board Consumer Confidence Index® also continues to
improve; it is now at its highest level since September 2008.
Consumer confidence improved significantly in March of this year
and continued its upward trend in April, along with an indication
that concerns about business and the job market have eased.
The next Design Leaders Confidence Index survey will be
conducted in mid-July 2010. For more information on the methodology
of the survey, visit www.aiga.org/confidence-index.
AIGA, the professional association for design, stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
AIGA's mission is to advance designing as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
remains the oldest and largest professional membership organization
for design, and is a nonprofit, 501(c)(3) educational institution.
Today AIGA serves more than 20,000 members through 65 chapters and
200 student groups.
For further information, please contact:Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Americans have become great at ignoring charity appeals. To help a local food bank tap a new donor base during difficult economic times, this campaign took a popular assumption—that “nothing could end hunger”—and redefined it as the solution, turning “Nothing” into a food brand.
Section: Why Design -
Competition, Design for Good, Justified, advertising, information design, environmental design, experience design, identity design, nonprofit, packaging, print design, product design, web design, signage, social issues, strategy
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