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Without vision, and the talent, know-how and ambition to realize it, Seibert might have become a tie-dyed-in-the-wool Dead Head selling pot brownies from the back of a psychedelicized microbus. Instead, he instigated, orchestrated, facilitated and otherwise dreamed-up the nascent visual personas of MTV and Nickelodeon, back when they were truly vanguards of the pop-cultural revolution. In the ensuing years he has exerted a significant influence on the look and content of animated cartoons, first as president of Hanna-Barbera and later as the founder of Frederator, a cartoon production company that provides programming to the Cartoon Network. If these accomplishments were not enough for one lifetime, he has recently become president of both MTV Networks Online and Nickelodeon Online, where he has had a hand in transforming the Internet by provoking, stimulating and triggering numerous creative collisions.
—Steven Heller, Essay, 365: AIGA Year in Design, 2000 (You will need to install Adobe Acrobat reader to view this file.)
The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
Section: Inspiration - Tags: AIGA Medal
Where do you go after propelling the most influential television networks in popular culture? Why, the internet, of course. Heller looks ahead with a true media innovator.
Section: Inspiration - Tags: interview, Voice
MTV Networks, a Viacom Company, recipient of a 2006 Corporate Leadership Award, is recognized for creating influential television networks—MTV, Vh1, TV Land, Comedy Central, Nickelodeon—which use design to communicate added value, assuming a role in the industry as design leaders, and producing brands known to the world over as cultural icons.
Section: Inspiration - Tags: Corporate Leadership Award, communication design, identity design, motion graphics
From pitch to launch, what transpires between designer and client is often unseen and little-talked about, the details known only to a privileged few. But what if we could have a seat at the table? Be flies on the walls in the conference rooms of design presentations between designer and client? With “One + One,” we can!
Section: Why Design - Tags: business, INitiative, branding
The Strategic National Arts Alumni Project (SNAAP) is an annual online survey and data-management system designed to improve arts-school education through tracking the training, careers and lives of arts graduates.
Section: Tools and Resources - Tags: job search, professional development, accreditation, college, graduate, education
Protesting, making posters, writing, performing, using social media—through methods both new and old, design activists speak out against extreme immigration policies and economic inequality.
Section: Inspiration - Tags: posters, viral campaign, immigration, Voice
There are three general types or client/designer relationships: boss/worker, friends and partners. All three types have their place, but only one of them offers the potential for truly great design to emerge.
Section: Inspiration
MONEY MATTERS. Think you should be making more for your efforts? Find out what your skills are worth—including average starting salaries for more than 100 design and production, interactive, advertising and marketing, and public relations positions.
Section: Tools and Resources - Tags: Career
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