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2000 AIGA MEDAL
Without vision, and the talent, know-how and ambition to realize
it, Seibert might have become a tie-dyed-in-the-wool Dead Head
selling pot brownies from the back of a psychedelicized microbus.
Instead, he instigated, orchestrated, facilitated and otherwise
dreamed-up the nascent visual personas of MTV and Nickelodeon, back
when they were truly vanguards of the pop-cultural revolution. In
the ensuing years he has exerted a significant influence on the
look and content of animated cartoons, first as president of
Hanna-Barbera and later as the founder of Frederator, a cartoon
production company that provides programming to the Cartoon
Network. If these accomplishments were not enough for one lifetime,
he has recently become president of both MTV Networks Online and
Nickelodeon Online, where he has had a hand in transforming the
Internet by provoking, stimulating and triggering numerous creative
collisions.
—Steven Heller, Essay, 365: AIGA Year in
Design, 2000 (You will need to install Adobe Acrobat
reader to view this file.)
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