Recognized for her inquiring design mind, sustained leadership and influence in the design community, social responsibility and for championing the role of women in the profession.
When Ann Willoughby enters a room, you can feel it. She is engaging and charming and has a way of making everyone around her feel welcome. Her gentle
Southern accent belies the fact that she is a trailblazing, fearless entrepreneur with more than 45 years of design experience under her belt.
Born and raised in rural Mississippi, she learned at a young age from her great grandmother how the world worked. “We had our own garden, cows, chickens,”
Willoughby recalls. “Everything that she did taught me how to see the world as a system. Nothing was ever wasted.” It was a turbulent time in America, with
racial tensions at an all-time high. Even as a young Southern girl, Willoughby recognized injustice: She wanted to redefine culture in a place where most
people around her wanted to preserve the past.
Willoughby attended the University of Southern Mississippi and got her first “design” job at Waldorf Department Store creating the storefront displays. She
was soon put in charge of visual merchandising and fashion illustration. Upon moving to Kansas City, Missouri, she landed an art director position at an
insurance company—she refers to the culture there as “Mad Men on steroids”—but left after six months for a fashion illustration job at Macy’s. Her
work was winning awards and gaining national attention, but she felt pigeonholed and wasn’t fulfilled professionally.
In 1972 she attended the Aspen Design Conference and it changed her life. There, she met her mentor, Milton Glaser. At the time, she was juggling a career
and raising two small children, and it was taking its toll. She confided to Glaser that she was thinking about quitting, and he strongly advised her to
stick with it. She did, and in 1974 she started a small business in her garage that allowed her to do the kind of work she wanted to do and tend to her
family. Willoughby’s business model attracted other talented women who were looking for the same kind of support, which was unheard of at the time. “I
hired the best and brightest women, and they stayed because I provided them flexibility. In turn, I got the best work,” she explains.
Glaser says, “Through intelligence and perseverance, she reinvented her professional designation. Ann realized she could make her life what she wanted it
to be, which is a significant accomplishment.”
In 1978, Ann Willoughby & Associates (now Willoughby Design) was officially founded in Kansas City. Over the years, the firm has built long-term client
relationships with Lee Jeans, Einstein Bros. Bagels, Hallmark Cards and many other companies. Her iterative approach to brand identity development and her
ability to identify gaps in the market to help her clients maximize their potential have earned her recognition.
Most importantly, Willoughby consistently strives to create positive change through design.She built a new kind of design firm and
generously supports aspiring female designers. She has been a pioneer in every new design initiative, including sustainable design, experience design,
social innovation and demonstrating the value of design to business. In 2007, she created a campaign for the United Nations called Deliver Now for Women and Children, which aims to reduce child
mortality and improve maternal health worldwide. Her firm even put a new face on public transportation in Kansas City, which launched in 2003, contributing
to a dramatic increase in ridership. They are currently working on a new streetcar and regional transit system that will launch in 2015.
Willoughby has served on AIGA’s board of directors and was a founding board member of the AIGA Center for Sustainable Design. In 2005, she was named Kansas
City’s first AIGA Fellow.
“Ann Willoughby's name contains ‘will’ and ‘will be,’” Glaser says. “Her path reflects those characteristics.” Willoughby is the ultimate example of what
can be achieved through perseverance, talent and determination.
Ann Willoughby will be presented with the AIGA Medal at The AIGA Centennial Gala on April 25, 2014, in New York City.
Meet the 2016 AIGA Medalists! The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
Section: Inspiration -
AIGA Medal, design educators, students
Ann Willoughby is recognized with the AIGA Medal for her inquiring design mind, social responsibility, sustained leadership and influence in the design community, and for championing the role of women in the profession.
Section: Inspiration -
AIGA Medal, interview
AIGA’s design community will gather in New York City on April 15 to honor the AIGA Medalists and support national design initiatives. The 2016 AIGA Awards Gala is presented by LG.
Section: Events and Competitions -
AIGA Medal, Event, awards
Zuzana Licko and Rudy VanderLans committed to publishing the graphic design journal Emigré to showcase the work that was being neglected by other design publications, either because it didn't adhere to traditional canons or it was still in its formative stages. VanderLans rejected standardized formats in favor of organic grid structures that reflected his enthusiasm toward the content. When Emigré work began to receive public attention, it was attacked for promulgating visual incoherence and viewed as a threat to modernist ideals and an affront to universal notions of beauty. Throughout all the criticism, Licko and VanderLans continued to pursue their unique visions and, consequently, have been a prime force in revolutionizing the industry and cultivating a spirit of exploration. In 1997, they received an AIGA Medal.
Section: Inspiration -
AIGA Medal, graphic design, print design, Womens Leadership, students
How does a non-UX designer become an approved member of the stock-photography behemoth’s UX team? Mark Sherrill likens it to matchmaking, naming empathy as the trait he seeks out foremost. “The candidate may have never held a UX job, but can understand and put themselves in someone else’s shoes.”
Section: Inspiration -
photography, in-house design, ux design, INitiative
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2009 Membership Party Invitation