Study an array of subjects in addition to design and be involved
in current affairs. Throughout your career, you'll work with
multiple audiences: A broad understanding of business, the arts,
the sciences and technology will be essential for wise
In the future, design courses should ideally be treated like
pre-med, pre-law, or pre-MBA classes—as preparation for an advanced
degree. Think about it: If leaders in medicine, law and business
had been trained first as designers, their views today might be
richer, broader, more innovative. Steve Jobs is an inspirational
example of bringing a designer's perspective to the technology of
computers. In his case, it changed the face of business. How and
what can you learn now that will prepare you to learn about design
Big ideas are made up of details. Your intelligence is
demonstrated in those details. Put design elements together in a
deliberate way. Be aware of how your notes and files are organized,
how your thoughts are layered, how you present yourself and how you
take care of others. All of those details are part of craftsmanship
and will help you succeed.
College is only the beginning. Use your college years to learn
broadly and build a portfolio that opens minds and doors. Ask your
professors to challenge your work; go beyond what's required.
Attend design conferences. Study industrial, product, architecture,
fashion, theater, film/video and interactive design. After college,
stay involved; keep learning, questioning, growing. Knowing how
much there is to know will keep you humble, and creativity and
humility make a good pair.
Volunteer for your professional design association. Mentor,
write articles, teach. Use design to change minds about critical or
controversial topics. By giving, you will get much back.
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
In the summer of 2012, AIGA Nashville paired three groups of design students with professional designers. The teams used design thinking to create short-term deliverables and long-term strategies for nonprofits and then presented the work to the community. This case study features work done with Urban Housing Solutions.
Section: Why Design -
Design for Good, branding, identity design, nonprofit, user research, web design, pro bono, social responsibility, design educators
In this affinity session, the presenters examine the essential elements that make an identity strong or weak from a legal standpoint and discuss strategies for avoiding infringement and defending trademarks in a crowded and competitive marketplace.
Section: Events and Competitions -
Event, AIGA Design Conference, advice, copyright, legal issues
opened the forum for emerging designers to tweet their burning questions to Ram Castillo, career
expert, senior designer and author of How to Get a Job as a Designer, Guaranteed. Tweet your questions about scoring a great
design job @thegiantthinker
and check back here to read his insights.
Section: Inspiration -
Design Job Series, information design, advice, business
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