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    Justified Competition: 2013 Selections

    AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet today, for design to be truly effective, it must also serve the client’s very specific needs.

    Designers’ unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes that a competition built around the case study format, rather than one built around the selection of artifacts, offers a more effective means of revealing how designers have approached clients’ problems, with all of the attendant constraints. With this in mind, the 2013 “Justified” competition honors 14 exemplary case studies of design solutions that successfully demonstrate the value of design.

    This year’s jury, chaired by Clement Mok, included Valerie Casey, Jessica Hische, Brad Johnson, Josh Rubin, Christopher Simmons and Alina Wheeler. To learn more about the 2013 competition and selection process, read the remarks from chair.

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