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    Videos from the 2012 “Gain” Conference

    To be relevant in today’s economy, businesses must think about more than just their bottom line. In October 2012, at “Gain: AIGA Design for Social Value Conference,” business and social innovation leaders from a variety of industries gathered in San Francisco to share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, and  product and message, and discussed how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.

    Watch videos from the event to explore how you can bring creative leadership and social impact to your practice and community. 

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  • 18 results
    • Justin Ahrens

      Video: Justin Ahrens

      As creatives, we don’t see the world like everybody else. Justin Ahrens explores how wonder can be a...

    • Benny_Banerjee

      Video: Banny Banerjee

      We are moving from an experience economy to a transformation economy. Banny Banerjee explores the ...

    • Gaby Brink

      Video: Gaby Brink

      Learn about Tomorrow Partners’ new models for bringing global changemakers into the innovation p...

    • Drew_Davies

      Video: Drew Davies

      Independent, pragmatic and committed to the public good, Design for Democracy collabor...

    • Aung Din andTaylor

      Video: Debbie Aung Din and Jim Taylor

      Debbie Aung Din and Jim Taylor are co-founders of Proximity Designs, a social venture that designs...

    • David Erickson

      Video: David Erickson

      David Erickson is leading the collaboration between the Federal Reserve Bank of San Francisco and ...

    • Robert Fabricant

      Video: Robert Fabricant

      This talk attempts to set the tone for the conference by looking at different dimensions of the “v...

    • Maria Giudice

      Video: Maria Giudice

      A DEO, or design executive officer, is a combination of strategic business executive and creative ...

    • Phil Hamlett

      Video: Phil Hamlett

      The Living Principles for Design aim to guide purposeful action, celebrating and popularizing the ...

    • Rich Hollant

      Video: Rich Hollant

      Social value work is changing fast. Rich Hollant, principal at co:lab, shares some of the communit...

    • Denise Korn

      Video: Denise Korn

      Youth Design is a unique model for change, one based purely on the belief that every student with ...

    • Patrice Martin

      Video: Patrice Martin

      Join Patrice Martin, co-lead and creative director of IDEO.org, a new nonprofit launched by IDEO, ...

    • Pilloton

      Video: Emily Pilloton

      In rural Bertie County, North Carolina, high school students in a design/build class called Studio...

    • Doug Powell Design for Good

      Video: Doug Powell

      Design for Good is a platform to build and sustain the implementation of design thinking for socia...

    • Susana Rodríguez de Tembleque

      Video: Susana Rodríguez de Tembleque

      Using the example of IBM’s THINK, an award-winning public exhibition that inspired thousands of vi...

    • Christopher Simmons

      Video: Christopher Simmons

      Most of us have been taught that design is about problem solving. The problem with that view is th...

    • Leslie Ziegler Gain

      Video: Leslie Ziegler

      Healthcare costs are rising, projected to be over 20 percent of GDP by 2021. Leslie Ziegler, Rock ...

    • Christi Zuber

      Video: Christi Zuber

      Christi Zuber, director of the Innovation Consultancy at Kaiser Permanente, will discuss how her s...

    Recommend 1 person has recommended this