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In the rapidly changing field of design, how might the
studio of today prepare itself for the challenges of tomorrow? To help design
studios address the unique challenges and creative possibilities of the future,
AIGA has teamed up with Adobe for “Defining the Studio of 2015,” an initiative
that seeks the insights of visionary design thoughts leaders whose leading-edge
studios are poised for 2015 and beyond. Whether part of a studio, a start-up or
a corporate or institutional design department, these teams and team members share an inside look at their plans, predictions and aspirations for
With its focus on the co-creation, collaboration and the creative team, this
series is a companion to “Defining the Designer of 2015,” an earlier initiative in which AIGA and Adobe sought to
identity the competencies essential to tomorrow’s designer. Together, they offer
models for responding to—and driving—change in the design field of 2015 and
Adobe, the Official AIGA Sponsor for Design Solutions, helps its customers create, deliver and optimize compelling content and applications—improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success. Together, Adobe and designers are turning ordinary interactions into more valuable experiences every day, across media and devices, anywhere, anytime.
by Adam Cutler
What happens when a company hires 100 designers—simultaneously? In late 2013 IBM did just that when ...
by Meredith Davis
Can we afford to continue offering design curricula that move from the simple to the complex, when c...
Etsy’s creative director discusses how openness, empathy and trust will influence the company’s stud...
by Darrin Crescenzi
Even though the design industry is rapidly changing, the inherent value of design thinking is not. D...
The founder of Werner Design Werks discusses what it’s like to be part of a two-person studio and he...
by New Kind
What will the studio design for in 2015? The Raleigh–based firm New Kind proposes designing for conn...
The founder of Kansas City’s Willoughby Design shares insights on positioning the company to design ...
by Michael Lebowitz and Mark Pollard
The founder and CEO of Brooklyn creative agency Big Spaceship responds to the question: “Dad, what’s...
by Cheryl Heller
All around us, we see organizations and communities that need to change. The job for design is ever...
by Susana Rodríguez de Tembleque, SYPartners
Finally. The rest of the world has caught on. Everyone knows it: design matters. We’re no longer the...
by Daniel Meyers, Creative Director, Environments for Second Story Interactive Studios
A studio best-known for their interactive storytelling work envisions their ideal studio for 2015. F...
The founder of Local Projects weighs in on the mobile computing paradigm, the user experience perspe...
Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. “Defining the Studio of 2015” seeks the perspectives of visionary design thought leaders
who have organized their studios—physically, technologically and
culturally—with an eye toward the future.
Section: About AIGA -
experience design, graphic design, interaction design, AIGA Insight
With insight from the profession's best thinkers, AIGA and Adobe outline the qualifications and expectations of future designers.
Section: Tools and Resources -
Information Graphic DesignerDonovan/Green
New York, New YorkMarch 18 2014
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