AIGA’s “Justified” competition
recognizes case studies that demonstrate the value of design in a clear,
compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity; and yet
today, for design to be truly effective, it must also serve the client’s very
unique capacity for seeing problems from unexpected angles—as well as designers’
creativity and empathy with human experience—is in high demand. AIGA believes
that a competition built around the case study format, rather than one built around the selection of
artifacts, offers a more effective means of revealing how designers have
approached clients’ problems, with all of the attendant constraints. With this
in mind, the 2012 “Justified” competition honors 18 exemplary case studies of
design solutions, each of which successfully demonstrate the value of design.
To learn more about the competition and the selection process, read the jurors’ comments.
A collaboration between a design firm, a real estate firm and an architectural firm yields a new mod...
by Second Story Interactive Studios
Designing an interdisciplinary exhibit on climate change demanded a strategic blend of media and a c...
by Shook Kelley
A privately held electric car company, headquartered
in Southern California, sought to unveil its ...
by The QED Group, LLC
A website redesign for the U.S. Government’s global hunger and food
security initiative had to app...
by Jon Duckett and Emme Stone
An inside look at redesigning a book that introduces HTML and CSS
to an audience intimidated by th...
by Maloney & Fox
This nonpartisan booklet outlines twelve steps to fix communication in Congress, garnering national...
In order to successfully brand a new gourmet Vietnamese-inspired sandwich shop in one of San
by MTWTF and Greenblatt-Wexler
In designing a pair of distinct but related publications about the foreclosure crisis, the team was ...
by Volume Inc.
826 Valencia, a nonprofit organization dedicated to
supporting students with their writing skil...
by Thinc Design
An inside look at the strategy and challenges of designing a monumental exhibition of 651 quilts.
by Comedy Central Brand Creative and The Lab
A look at how this multidisciplinary design team sought to reaffirm the strength of the Comedy C...
by C&G Partners
A community-sourced exhibition at the El Paso Museum of History
empowers community members to te...
by Seattle Art Museum
The integrated promotional campaign for this unusual contemporary art exhibition succeeds in capturi...
The design team was challenged to make information and data engaging, understandable and actionabl...
by Nesnadny + Schwartz
The design team takes a big risk with a longstanding client, partnering with a digital artist to ree...
When the design team set out to build this mobile drawing app, they worked from the ground up—aimi...
Seeking to change today’s conversation about technology with an interactive exhibition design, the...
by Willem Henri Lucas
This pro bono effort sought to cut production costs as much as possible, ingeniously combining thr...
AIGA’s national design competitions celebrate exemplary design and
demonstrate the power of design.
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Presentation DesignerDiscovery Communications
New York, New YorkJune 10 2016