AIGA's 2009 national conference was entitled “Make/Think.” Important
skills or abilities, to be sure, and to those two words I would
Assuming commitment, creativity, deep and broad visual literacy,
and an understanding of design processes (oh, is that all!), you
will need to be able to articulate your (design) thinking in a way
that will be meaningful to analytical and political thinkers, not
just intuitive thinkers. You will need to be able to do this both
verbally and in writing. Additionally, you will need to be able to
collaborate with others, including those who live and work well
outside design-related fields, and process the information and
experience they provide. You will also need expertise in a
particular design area—preferably an area that you love—that
will allow you to give form to ideas.
As this was being written, Steve Jobs debuted the iPad. Game
changer or overgrown iPod Touch? We'll certainly know in three
years. Regardless of its success, it is clear that having the
skills to be a media-independent designer is essential. That
suggests, for example, that the necessary area of expertise may be
in coding languages and how they can enable interface design. Three
years from now, expectations for flexibility and customization on
the part of a user—no matter the interaction—will be even greater
than they are today.
Design will continue to be about broad thinking, about the
what and the how, about making connections between
seemingly disparate activities or experiences. How else to make the
unfamiliar familiar? To be successful at that, you will need to be
able to think, make and explain.
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
As the largest professional association
of designers in the world, AIGA is committed to advancing the value and
impact of design, both locally and globally, and working together to
inspire, support and learn from each other, at every stage of our
careers. Whether you're an established designer looking to give back or a
student just starting out, there's a membership level for you.
Section: About AIGA -
Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.
“Be good at what you do and be nice to people.” I know
you’re probably thinking that it’s a no-brainer, but for many of us (and I’m
definitely one of them), this is easier said than done.
Section: Inspiration -
job search, professional development, advice, Design Job Series
Visual DesignerGlobal Poverty Project
New York, New YorkApril 18 2016
@theresalhans Love that enthusiasm. Can't wait to see you at the #AIGAdesign conference! October can't get here fast enough.
2 hours ago
Santa Composição Portfolio
Silas H. Rhodes
Coca-Cola Cinema Poster