Justified: AIGA Design Competition Jury 2014
In 2014, a discerning group of jurors chaired by Christopher Simmons met to review entries for “Justified: AIGA Design Competition.” Together, they identified 19 submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Members of the 2014 jury include:
Dana Arnett, CEO, VSA Partners, Chicago
Dana Arnett is a founding principal and CEO of the internationally recognized firm VSA Partners, headquartered in Chicago, with offices in New York City and Detroit. Arnett and his colleagues are known for creating awarding-winning design programs, digital and interactive initiatives and brand marketing solutions for a diverse roster of clients, including Harley-Davidson, IBM, General Electric, Coca-Cola, Thomson Reuters and Nike. He and the firm have been recognized by more than 60 competitions and designations to date. Arnett is a former member of the AIGA national board of directors, and he currently serves as a board member of the Architecture and Design Society of the Art Institute of Chicago.
Arnett is also active as an advisor and member of the business development and venture capital group, Cueball Collective, which funds and incubates consumer and socially driven ventures.
Kate Aronowitz, director of brand design, Facebook, Menlo Park, California
Kate Aronowitz joined Facebook as director of design in 2008 and contributed to building a world-class assembly of designers, researchers, engineers and content strategists. She helps brands learn how they can use Facebook’s advertising platform and tools to create campaigns that build meaningful connections with their fans. In 2012, she was featured on Fast Company’s list of the 50 most influential designers.
Aronowitz started her design career at Amerifit brands designing retail corporate identity and packaging. In 2000, she began working at eBay, shifting her career focus to interactive design and user experience. For the next six-and-a-half years, she managed and led design efforts on eBay’s search, merchandising and feedback products as well as eBay’s sub-brands and new businesses. In 2007, she joined LinkedIn as their first director of design.
Aronowitz holds a bachelor’s degree in graphic design from the Savannah College of Art and Design, where she graduated in 1997.
Cameron Campbell, principal strategist, TEAGUE, Seattle
Cameron Campbell works closely with the brand and marketing teams of some of TEAGUE’s biggest clients, developing strategies that drive category growth, increase brand awareness and engage consumers worldwide. Prior to her arrival at Teague, she spent 15 years developing brand and product strategies in the design community, working with clients such as Herman Miller, Apple, Nike and BMW/MINI. Campbell is passionate about defining interdisciplinary teams, identifying user needs and envisioning ideas for new behaviors, products and services. Her interest in connection and intersection extends beyond the workplace to a general fascination with the way we live and interact within our various landscapes, from the urban environment to the comforts of our own homes.
Joe Gebbia, co-founder, Airbnb, San Francisco
Joe Gebbia is the co-founder and CPO at Airbnb. He leads the product team in creating meaningful experiences through intuitive design and oversees Airbnb’s brand and product development. He draws on his previous experience as a designer at Chronicle Books, as well as his development of a green design site and several consumer products. Gebbia earned dual degrees in graphic design and industrial design at the Rhode Island School of Design, where he met Brian Chesky, eventual Airbnb co-founder.
Jennifer Kinon, co-founder, OCD | The Original Champions of Design, New York City
Jennifer Kinon is a designer and educator based in New York City. She co-founded OCD with Bobby C. Martin, Jr. Together they develop brand identity systems for a broad range of clients including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line. Their work has won awards from the Art Directors Club, D&AD, AIGA, Type Directors Club and Print, and was named Best of Show and Judge’s Pick in the 2011 Brand New Awards. Kinon recently served as the president of AIGA/NY. Prior to founding OCD, she worked in the New York office of Pentagram with Michael Bierut, served as design director of New York City’s 2012 Olympic Bid and worked as art director for Graphis Inc.
Kinon graduated from the University of Michigan and earned an M.F.A. from the School of Visual Arts. She is the first program graduate to join the faculty.
Jeremy Mende, MendeDesign, San Francisco
Jeremy is a designer who lives and works in San Francisco.
Christopher Simmons, principal and creative director, MINE™, San Francisco
Christopher Simmons is a Canadian-born, San Francisco–based designer, writer, design advocate and educator. As principal and creative director of MINE™, Simmons designs and directs brand and communication design projects for clients including Facebook, Microsoft, SFMOMA, Simon & Schuster, Obama for America and a range of entrepreneurial clients.
In addition to writing for design publications and blogs (including his own), Simmons is the author of four books—the most recent of which, Just Design, focuses on design for social change.
Simmons previously served as president of the San Francisco chapter of AIGA and founded San Francisco Design Week, prompting then-mayor Gavin Newsom to issue an official proclamation declaring San Francisco a city where “Design Makes a Difference.” Simmons was recently named one of the “50 most influential designers working today” by Graphic Design USA.
The jury considered the following criteria:
- Strength of concept or idea
- Success of formal execution/aesthetics
- Description of outcomes: project effectiveness and measures
- Impact (based upon The Living Principles criteria of Culture, Economy, Environment and People)
- Process or methodology used
Curious to see what last year’s jury selected? View all 14 selections from the 2013 competition, published on AIGA.org to inspire, educate and inform designers, the business world, the media and the general public about the profession of design. Then read the jurors’ comments from 2013.