Ed. note: This case study is a selection from the
competition, in which an esteemed jury
identified submissions that demonstrate the value of design in a clear,
compelling and accessible way. It serves as an example of how to explain design
thinking to clients, students, peers and the public in general, based on
We all make stuff. But today our tools today are backwards. The top creative
tools out there today focus us on how we say things when what we say is
really what’s most important. We have plenty of tools that make what we
do look better. Why aren’t there tools that make our ideas better? Our
challenge was to build a mobile platform that would revolutionize the
appFigures plus our own internal app analytics
With literally hundreds of drawing and note-taking apps already out
there, how do we define a new space for us? How do you design a totally
unique experience for productivity, built from the ground up for mobile
and touch-based interaction?
Paper is where ideas begin. It’s the easiest and most beautiful way to
create on the new iPad. Capture your ideas as sketches, diagrams,
illustrations, notes or drawings and instantly share them across the
Retina Resolution: Built for the new iPad’s brilliant display. With a
full 2048 x 1536 canvas, see stunning details in your creations you
couldn’t before—like pencil texture and watercolor edge bleed.
Expressive Ink Engine: Our custom ink engine reacts to your movements to
optimize each tool for the process of creation. Get a range of
expressions from a single tool—without fussing with settings—for great
handwriting, beautiful coloring and sketching that just works.
Rewind™: We love mistakes. Use two fingers to Rewind to any previous
point in time without leaving the flow.
At Last, Mobile Creation Done Right: Paper was designed from the ground
up for touch and creating on the go. It keeps you in the flow with no
fussy buttons, settings or other distractions. Paper works the way you
think, like a familiar notebook or journal. Have all of your ideas with
you in one place.
Powerhouse Graphics: Built with the powerful OpenGL framework, Paper is
the first productivity tool to match the rich, immersive world of games,
with realtime 3-D and shadows—all with incredible speed.
Keep Moving Forward: Our custom gesture-based interface keeps you in the
creative flow. No folders, buttons or menus. Just tap to open, and pinch
Make it Yours: Choose your own images to customize journal covers.
On launch day, Paper became the number one top-selling iPad app. Within two
weeks, Paper was downloaded 1.5 million times, with 7 million pages
created—that’s enough paper to stretch 1,215 miles or stack up to 3,500
“Just handed in a client presentation with nothing but sketches done on
the #paper app @FiftyThree #awesome”—Brian Everett
“Paper by @FiftyThree is hands down the most practical app I've ever
experienced. Best app ever…”—@armanddicaire
“Rediscovered my love for art/design today. So easy a 4yr old could use
it (& she just has).”—Iain McDougall
“Paper is the first app for iPad I’ve seen that makes your handwriting
look like it actually came from an adult. Well done
“Paper by FiftyThree is one of the best free apps you could ever
download for your iPad—Yes, it’s that good”—AppAdvice
“I'm not even a member of the team at @FiftyThree, yet it’s inspiring to
see all the #MadeWithPaper art popping up”—Ellis Hamburger
Paul Miller, “Paper is like Instagram for drawing,” The Verge
Matthew Panzarino, “Ex-Microsoft Courier team’s drawing app Paper hits 1.5M downloads, 7M pages created in 2 weeks,” The Next Web
Learn more about the jury’s perspective on the competition and their
rationale behind the selections.
Section: Events and Competitions -
AIGA’s national design competitions celebrate exemplary design and
demonstrate the power of design.
Section: Events and Competitions -
There are three general types or client/designer relationships: boss/worker, friends and partners. All three types have their place, but only one of them offers the potential for truly great design to emerge.
Corporate creative teams are being tapped for a wider variety of projects and a more strategic role within their organizations. So how are in-house designers rising to the challenge? The Creative Group partnered with AIGA to find out in our annual research project, the Creative Team of the Future.
Section: Inspiration -
INitiative, Professional Development, career, in-house design, professional development, collaboration, digital media
For 24 hours, ten designers from various communities and backgrounds brainstormed, strategized and designed approaches to the #Ferguson unrest, the recognizable racial divide in the St. Louis community and the nationwide issue of police brutality.
Section: Why Design
For this collaborative environmental and experience design project, a series of large one-of-a-kind outdoor “dots” were designed by artists and affixed to public sidewalks throughout Toledo to enhance a sense of place. Residents and visitors alike could locate, map and collect dots using a website and app.
Section: Why Design -
Design for Good, environmental design, experience design, nonprofit, web design, AIGA chapters, digital media
Espace GO Branding
Cossette / Identica Branding & Design
External Resources (cont.)
Starbucks VIA Packaging
The New York Times