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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Wee Society Branding.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaWee Society sets the bar for a vital, desirable and engaging user experience for children and parents alike. The consistent excellence of the system across channels and through tone illustrates an attention to detail often missing in children’s products. Wee Society is full of imagination and delight. This is a winner, from the entrepreneurial spirit that drove the concept to its meticulous and business-savvy execution.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis is a wonderful self-authored project. The branding and illustration are beautiful, and it’s great to see them used across so many applications. I’ll definitely frequent their site for all of my baby shower needs in the near future.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThese entrepreneurial design minds invented a wonderful universe, then crafted magical portals into it through a website, apps, posters and products. Well done.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaInspirational. A well-thought-out plan on product development fuses with a nice balance of formal and informal design research and marketing strategies. The end results are products that are fun, engaging and—by the sound of it—successful.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkI don’t have children, but if I did, I’d want them to be Wee Society kids in hopes that they’d learn attention to detail and develop a sense of design savvy during play.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaAs our profession evolves in ways that we had never imagined or intended, I believe that we all need to champion design firms that embark on entrepreneurial ventures. This lifestyle brand has an imaginative, whimsical visual language that works seamlessly across platforms. All aspects of the brand experience have been carefully considered and beautifully designed. It is so refreshing to see good design in this consumer category, which historically has been uninspired. This sets the bar high.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
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skills to make a difference right where they are.
Section: Inspiration -
Design for Good, INitiative, in-house design, social responsibility, sustainability
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How can a brand extend and evolve without eroding its essence? Wallace identifies the most effective packaging strategies.
Section: Why Design -
advertising, branding, packaging, students
AIGA Design Archives
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External Resources (cont.)
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