In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Waves of Color” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaThe Waves of Color stamp set feels robustly and confidently American. The varying sizes, face designs and color palette all fall within a well-fitted system that is conceptual but simple, complex but essential and rich but unadorned. Beautifully done.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaNot only are these postage stamps beautiful, they also feel incredibly expensive and high end—something that’s hard to accomplish in a tiny paper format. They make me want to pay too much for postage in order to find a way to use them.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThese stamps have the clean, sophisticated, abstract elegance of Dutch currency design and made me a proud American—aesthetically.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. What’s the big deal? The first United States Postal Service stamp that doesn’t use type, illustration or photography. Waves of Color is simple, elegant and modern.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkIt’s about time the USA had simple, beautiful and sophisticated postage stamps.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaNational attitudes toward art and design are reflected in a country’s currency and postage stamps, which are also a form of currency. U.S. currency currently embodies our worst national dysfunctions, to the point that I am almost embarrassed to carry cash. Our stamps aren’t far behind. This high-denomination series is a stunning exception. Necessarily complex in form but elegantly simple in execution, these designs are abstract yet absorbingly contemplative, suggesting that we may yet be a graceful, modern nation.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaIn a competition filled with complex solutions, intricate processes and multidisciplinary teams, the simplicity and beauty of these stamps was a tribute to intelligent design. Although the United States Postal Service has been issuing stamps for hundreds of years, this is the first abstract design that has been published—what a triumph. Making different denominations different sizes is also an innovation to be applauded.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
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Section: Why Design -
Design for Good, sustainability
To design a communication strategy that would attract top-tier fellows to the Department of Paediatric Orthopaedic Surgery Fellowship program—specifically, fellows who would push the program forward—and to refresh the perception of the department among peers.
Section: Why Design -
Competition, Justified, health, strategy
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Section: Inspiration -
Womens Leadership, diversity, digital media
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