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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Waves of Color” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaThe Waves of Color stamp set feels robustly and confidently American. The varying sizes, face designs and color palette all fall within a well-fitted system that is conceptual but simple, complex but essential and rich but unadorned. Beautifully done.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaNot only are these postage stamps beautiful, they also feel incredibly expensive and high end—something that’s hard to accomplish in a tiny paper format. They make me want to pay too much for postage in order to find a way to use them.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThese stamps have the clean, sophisticated, abstract elegance of Dutch currency design and made me a proud American—aesthetically.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. What’s the big deal? The first United States Postal Service stamp that doesn’t use type, illustration or photography. Waves of Color is simple, elegant and modern.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkIt’s about time the USA had simple, beautiful and sophisticated postage stamps.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaNational attitudes toward art and design are reflected in a country’s currency and postage stamps, which are also a form of currency. U.S. currency currently embodies our worst national dysfunctions, to the point that I am almost embarrassed to carry cash. Our stamps aren’t far behind. This high-denomination series is a stunning exception. Necessarily complex in form but elegantly simple in execution, these designs are abstract yet absorbingly contemplative, suggesting that we may yet be a graceful, modern nation.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaIn a competition filled with complex solutions, intricate processes and multidisciplinary teams, the simplicity and beauty of these stamps was a tribute to intelligent design. Although the United States Postal Service has been issuing stamps for hundreds of years, this is the first abstract design that has been published—what a triumph. Making different denominations different sizes is also an innovation to be applauded.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
Building on the reputation and legacy of the worldʼs largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.
Section: Why Design -
advertising, illustration, branding, identity design, marketing, nonprofit, print design, typography, Design for Good, brochure, identity system, logos, print advertising, social responsibility, strategy
explains the key ingredients that create a binding legal agreement
between a designer and a client, and it describes how a court might
later interpret that
contract in a lawsuit.
Section: Tools and Resources -
Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, boldly banking on the organization’s secure sense of self and its message that LIVESTRONG has never been about one person.
Section: Why Design -
advertising, branding, communication design, identity design, marketing, nonprofit, print design, Competition, brochure, business strategy, logos, mass communication, online advertising, print advertising, video, website, health, strategy, social media
Finding one’s way through the streets of New York when coming out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps by the New York City Department of Transportation that makes it easier to navigate the city streets.
Section: Why Design -
communication design, Competition, identity system, signage, wayfinding
Willy St. Co-op T-Shirt
External Resources (cont.)
Seeds of the Cities
Vaska Natural Detergent