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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Our Global Kitchen.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, California“Our Global Kitchen” blends traditional mechanisms in exhibition design with new thinking around storytelling. The traveling module manages to tell a compelling and often complex story about food without overburdening the exhibit with technology or overwhelming visitors with a monotonous landscape of information. The team effectively used rich visuals metaphors and mixed media objects to create a truly engaging and interesting education around food. “Our Global Kitchen” is a strong, creative and strategic solution that focuses on appealing to the individual visitor while building against the constraint of creating an 8,800-square-foot exhibition that will travel for five to ten years.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis exhibition is beautiful. It looks as if every nook and cranny has been cared for and is ready to be explored. I could imagine spending hours and hours discovering and uncovering information!
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonWhat I loved about this exhibition design was that it was as diverse as the culinary content it presented. There appeared to be a lot of great rhythm to the narrative spaces; as you progress from one subject to the next, the storytelling tone and texture shifts from didactic to playful, from interpretive to immersive and from informational to participatory.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkMaking a large volume of content both digestible and immersive is a challenge the team at the American Museum of Natural History tackled with seeming ease and clear success. The installation was clearly engaging for a wide variety of museum goers.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The problem was to design an exhibition program that tells a sustainability story through the Sustainability Treehouse at The Summit—an adventure center for the millions of youth and adults involved in the Boy Scouts of America (BSA).
Section: Why Design -
Competition, Justified, exhibition design, sustainability
In this 90-minute interactive webcast organized by the AIGA Women's Leadership Initiative, negotiation expert Lisa Gates will teach you three key ways to become a leader in your workplace and advance your career.
In the current moment of economic uncertainty, we are all taking stock and once again turning to innovation as the silver bullet that will guide us forward. Yet in the eyes of many leaders, innovation seems tightly coupled with science, technology, engineering and math—the STEM subjects. Maeda posits that we need to add STEAM to STEM by adding art.
Section: Why Design -
Conference , Gain conference, business
Americans have become great at ignoring charity appeals. To help a local food bank tap a new donor base during difficult economic times, this campaign took a popular assumption—that “nothing could end hunger”—and redefined it as the solution, turning “Nothing” into a food brand.
Section: Why Design -
Competition, Design for Good, Justified, advertising, information design, environmental design, experience design, identity design, nonprofit, packaging, print design, product design, web design, signage, social issues, strategy
Michael Jackson's Legacy: Readers React
The New York Times
External Resources (cont.)