In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Our Global Kitchen.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, California“Our Global Kitchen” blends traditional mechanisms in exhibition design with new thinking around storytelling. The traveling module manages to tell a compelling and often complex story about food without overburdening the exhibit with technology or overwhelming visitors with a monotonous landscape of information. The team effectively used rich visuals metaphors and mixed media objects to create a truly engaging and interesting education around food. “Our Global Kitchen” is a strong, creative and strategic solution that focuses on appealing to the individual visitor while building against the constraint of creating an 8,800-square-foot exhibition that will travel for five to ten years.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis exhibition is beautiful. It looks as if every nook and cranny has been cared for and is ready to be explored. I could imagine spending hours and hours discovering and uncovering information!
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonWhat I loved about this exhibition design was that it was as diverse as the culinary content it presented. There appeared to be a lot of great rhythm to the narrative spaces; as you progress from one subject to the next, the storytelling tone and texture shifts from didactic to playful, from interpretive to immersive and from informational to participatory.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkMaking a large volume of content both digestible and immersive is a challenge the team at the American Museum of Natural History tackled with seeming ease and clear success. The installation was clearly engaging for a wide variety of museum goers.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
In 2010, VML provided art direction, copy and logo design for Kansas City-based charity Happy Bottoms.
Section: Why Design -
Design for Good, advertising, graphic design, identity design, nonprofit, web design, pro bono, social responsibility
Corporate creative teams are being tapped for a wider variety of projects and a more strategic role within their organizations. So how are in-house designers rising to the challenge? The Creative Group partnered with AIGA to find out in our annual research project, the Creative Team of the Future.
Section: Inspiration -
INitiative, Professional Development, career, in-house design, professional development, collaboration, digital media
Driven for the last fifty years by the TV narrative, marketing is being transformed by the digital age. And in this new economy, companies are looking for new ways to advertise with an impact that lasts beyond the end of a media budget. Droga5 is on the forefront of this new marketing-entertainment hybrid, and is not only revolutionizing the way companies advertise, but is also rapidly changing the way the public thinks about advertising.
Section: Why Design -
Conference , Gain conference, advertising, business
To increase participation and attendance, Figment, an annual art and cultural festival in New York City, needed a new brand identity that was both consistent and flexible enough to capture the event’s creative spirit. Enter design firm MSLK, which had a “thought” or two on how to do just that.
Section: Why Design -
branding, identity design, metrics of effectiveness, design educators, students
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External Resources (cont.)
VSA Partners, Inc.
Keep Off the Grass
Volume Inc., San Francisco