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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Our Global Kitchen.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, California“Our Global Kitchen” blends traditional mechanisms in exhibition design with new thinking around storytelling. The traveling module manages to tell a compelling and often complex story about food without overburdening the exhibit with technology or overwhelming visitors with a monotonous landscape of information. The team effectively used rich visuals metaphors and mixed media objects to create a truly engaging and interesting education around food. “Our Global Kitchen” is a strong, creative and strategic solution that focuses on appealing to the individual visitor while building against the constraint of creating an 8,800-square-foot exhibition that will travel for five to ten years.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis exhibition is beautiful. It looks as if every nook and cranny has been cared for and is ready to be explored. I could imagine spending hours and hours discovering and uncovering information!
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonWhat I loved about this exhibition design was that it was as diverse as the culinary content it presented. There appeared to be a lot of great rhythm to the narrative spaces; as you progress from one subject to the next, the storytelling tone and texture shifts from didactic to playful, from interpretive to immersive and from informational to participatory.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkMaking a large volume of content both digestible and immersive is a challenge the team at the American Museum of Natural History tackled with seeming ease and clear success. The installation was clearly engaging for a wide variety of museum goers.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
For this collaborative environmental and experience design project, a series of large one-of-a-kind outdoor “dots” were designed by artists and affixed to public sidewalks throughout Toledo to enhance a sense of place. Residents and visitors alike could locate, map and collect dots using a website and app.
Section: Why Design -
environmental design, experience design, nonprofit, web design, digital media, Design for Good, mobile, website, mapping, chapters
This has been one of the most popular questions I’ve received so far,
and goes to show the how high the demand for UX designers and UX design
Section: Tools and Resources -
data visualization, interface design, user experience, digital media, professional development, advice
While first and foremost about the creation of a new visual identity system for the University of California, this case study also reflects on the controversy that exploded around the new logo and its impact on the in-house team’s broader communications strategy.
Section: Why Design -
advertising, branding, communication design, design research, editorial design, experience design, identity design, marketing, nonprofit, print design, user research, web design, digital media, Competition, college, graduate, identity system, logos, mass communication, website, education, strategy
The design team takes a big risk with a longstanding client, partnering with a digital artist to reenvision an annual report.
Section: Why Design -
communication design, marketing, print design, web design, digital media, Competition, annual report, metrics of effectiveness, strategy, business, innovation
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External Resources (cont.)
Boralex 2008 Annual Report
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