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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Nothing.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaThe Nothing campaign thoughtfully accesses its audience in an appropriate and appealing way. There’s a fine line with this type of call to action—how to engage people without being overly sentimental, clever or pedantic. The campaign is pure in its message. It provides simplicity and drama, all wrapped up in a creative provocation that relies on an unexpected twist to capture attention. The design team was able to execute the Nothing campaign across multiple points of engagement without incurring fatigue around the central message. Its extensibility, through licensing to other states, was another compelling data point that the jury considered as we weighed the campaign’s merits with its sustainability as a platform. Nothing is a great role model.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaGreat project, great visuals, great writing! I love the Nothing submission; it’s just so smart.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThis is a very smart, inventive way to catalyze action around an important problem. Through the use of real physical props—empty cans in a grocery store context—the reality of hunger is made more immediate and actionable to those who might help address the problem. Great concept.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. Simple, elegant and smart. A strong concept carried and executed with integrity and resolve.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkThis campaign has the sophistication and engagement typically executed by big brands with big budgets. It grabs the viewer before they realize what it’s about and educates them before they realize what’s happened. In this case, it’s for the greater good.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaHonestly, I have mixed feelings about this project. I admire the clever and provocative concept, but have difficulty appreciating the execution. The visual language intentionally (and successfully) mimics that of “traditional” food packaging and advertising, but it so faithfully apes that bland and uninspiring language that I have a difficult time connecting with the parody. On the other hand, it did increase food donations and generated considerable media exposure, the positive results of which are difficult to measure but probably benefit the client over the long-term.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Life In Abundance (LIA) is a nonprofit organization that works in seven countries throughout northeast Africa. Their goal is to mobilize, train and equip local churches to implement holistic ministries that focus on the poor, orphaned, and vulnerable within their own communities. Since 2007, Rule29 has worked with LIA on strategy and branding both in the U.S. and Africa, designing a new communication system that included logo and collateral, as well as ads, brochures and annual reports.
Section: Why Design -
branding, communication design, identity design, marketing, print design, Design for Good, annual report, website, cross-cultural design, culture, international, multiculturalism, partnerships, social responsibility, strategy
This has been one of the most popular questions I’ve received so far,
and goes to show the how high the demand for UX designers and UX design
Section: Tools and Resources -
data visualization, interface design, user experience, digital media, professional development, advice
Learn more about each jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
When the Waldo Canyon Fire broke out in Colorado Springs this past June, a group of creatives rapidly mobilized to create Wild Fire Tees, selling custom-designed T-shirts to benefit those affected by fires statewide. Their simple goal was to sell a few hundred shirts. They underestimated by
Section: Inspiration -
Design for Good, pro bono
Chipotle iphone app
External Resources (cont.)
Keep Off the Grass
Volume Inc., San Francisco