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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Nothing.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaThe Nothing campaign thoughtfully accesses its audience in an appropriate and appealing way. There’s a fine line with this type of call to action—how to engage people without being overly sentimental, clever or pedantic. The campaign is pure in its message. It provides simplicity and drama, all wrapped up in a creative provocation that relies on an unexpected twist to capture attention. The design team was able to execute the Nothing campaign across multiple points of engagement without incurring fatigue around the central message. Its extensibility, through licensing to other states, was another compelling data point that the jury considered as we weighed the campaign’s merits with its sustainability as a platform. Nothing is a great role model.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaGreat project, great visuals, great writing! I love the Nothing submission; it’s just so smart.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThis is a very smart, inventive way to catalyze action around an important problem. Through the use of real physical props—empty cans in a grocery store context—the reality of hunger is made more immediate and actionable to those who might help address the problem. Great concept.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. Simple, elegant and smart. A strong concept carried and executed with integrity and resolve.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkThis campaign has the sophistication and engagement typically executed by big brands with big budgets. It grabs the viewer before they realize what it’s about and educates them before they realize what’s happened. In this case, it’s for the greater good.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaHonestly, I have mixed feelings about this project. I admire the clever and provocative concept, but have difficulty appreciating the execution. The visual language intentionally (and successfully) mimics that of “traditional” food packaging and advertising, but it so faithfully apes that bland and uninspiring language that I have a difficult time connecting with the parody. On the other hand, it did increase food donations and generated considerable media exposure, the positive results of which are difficult to measure but probably benefit the client over the long-term.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Presenting food from a wide variety of angles—cultural, political and scientific—this traveling exhibition effectively gives physical form to complicated stories, making abstract ideas about food both compelling and visually appealing.
Section: Why Design -
illustration, information design, communication design, data visualization, design research, environmental design, exhibition design, experience design, interaction design, nonprofit, type design, Competition, cross-cultural design, culture, diversity, eco issues, social issues
explains the key ingredients that create a binding legal agreement
between a designer and a client, and it describes how a court might
later interpret that
contract in a lawsuit.
Section: Tools and Resources -
What’s it like to establish and run a successful studio—all by yourself? Von Glitschka of Glitschka Studios in the Pacific Northwest shares thoughts and plans for the future in this interview for “Defining the Studio of 2015.”
Section: Inspiration -
freelancing issues, interview, culture, business plans, collaboration, new business development, studio management
Open Green Map is a social mapping platform that enables the public to share information about green living resources such as farmers markets, solar sites, bike lanes and parks in their communities. With the launch of an iPhone app, users may now explore, embed and export a growing collection of maps on their mobile phones.
Section: Why Design -
information design, data visualization, experience design, interaction design, interface design, nonprofit, user experience, web design, Design for Good, mobile, website, eco issues, mapping, metrics of effectiveness, sustainability, technology
External Resources (cont.)
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