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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Gallery One.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis piece is just really impressive, particularly the face and body recognition bits. I could imagine kids and young teens squealing with delight over this exhibit! Of all the install and exhibition pieces we saw during the selection process, this is definitely the most exhaustive and impressive.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonA fantastic utilization of technology in a museum: The client’s bold vision for a novel kind of overture experience that launches inspired visitors out into the museum is well-executed. The interactive experiences in Gallery One connect audiences with the collections in personalized ways that seem fun while also educational, fueling fresh ways to discover art in the galleries beyond—without digital interventions.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. Transformative. I want to go! You have to watch the video to grasp how this installation fundamentally changes the experience of going to an exhibition.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkBringing digital interactivity to an art museum is a bold, progressive move. Local Projects not only created a beautiful installation, but also engages visitors in unexpected ways.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaThis is a great example of how technology can augment an experience without replacing it. By integrating expressive digital interfaces into the traditional museum environment, Local Projects created an immersive, human-centered experience that permeates the entire museum experience. The combination of practical, educational and purely entertaining applications of digital technology creates layers of accessibility and addresses varying degrees of digital fluency. Although, in a few instances, the experiences are perhaps over-mediated, on balance the program shows remarkable restraint and sensitivity to the relationship between museums and their patrons.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaIf we had been asked to choose best in show (we weren’t), I would have chosen Gallery One. Not only did the work transform and enhance the museum experience for visitors of all ages, it also repositioned the museum and the city of Cleveland for a global audience. The process was thoughtful and iterative, drawing on user experience research to inspire rather than constrain the outcome. This ultimately gave the team the courage to restart and rethink when the solution wasn’t working. The notion of balance looms large for me: balancing play with education, evolutionary with revolutionary, the needs of an institution with the needs for a human experience, and respect for art history with a sense of wonder.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
In this collaborative project, a series of visual prototypes was designed to communicate essential information about malaria treatment and prevention—as well as safe sanitation habits—to the residents of Kibera, Kenya.
Section: Why Design -
communication design, ethnography, nonprofit, Design for Good, posters, cross-cultural design, health
“The thought of going in-house initially scared me,” says the associate creative director of Target. “I was worried that I’d have less variety and fewer opportunities to flex my creativity. I couldn’t have been more wrong.” Peters talks about what it’s like to work for one of the most respected in-house design groups around.
Section: Tools and Resources -
advertising, illustration, branding, communication design, identity design, print design, corporate design, in-house issues, interview, INitiative, identity system, logos
On July 21, 2011, a group of more than 50 dedicated creative
professionals gathered in Birmingham at the AIGA Alabama Design Summit to learn, solve and model how creativity
can be harnessed to defeat the limitations facing social and economic
development in rural Alabama. A main theme of the event: Designers should leave
the studio and hit the streets. This video gives a glimpse into how that works.
Section: Why Design -
Design for Good
Building on the reputation and legacy of the worldʼs largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.
Section: Why Design -
advertising, illustration, branding, identity design, marketing, nonprofit, print design, typography, Design for Good, brochure, identity system, logos, print advertising, social responsibility, strategy
Mellow Mushroom Website
External Resources (cont.)
Paris & 3 Glasses
Compostmodern 09 conference campaign