In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Gallery One.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaThis piece is just really impressive, particularly the face and body recognition bits. I could imagine kids and young teens squealing with delight over this exhibit! Of all the install and exhibition pieces we saw during the selection process, this is definitely the most exhaustive and impressive.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonA fantastic utilization of technology in a museum: The client’s bold vision for a novel kind of overture experience that launches inspired visitors out into the museum is well-executed. The interactive experiences in Gallery One connect audiences with the collections in personalized ways that seem fun while also educational, fueling fresh ways to discover art in the galleries beyond—without digital interventions.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. Transformative. I want to go! You have to watch the video to grasp how this installation fundamentally changes the experience of going to an exhibition.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkBringing digital interactivity to an art museum is a bold, progressive move. Local Projects not only created a beautiful installation, but also engages visitors in unexpected ways.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaThis is a great example of how technology can augment an experience without replacing it. By integrating expressive digital interfaces into the traditional museum environment, Local Projects created an immersive, human-centered experience that permeates the entire museum experience. The combination of practical, educational and purely entertaining applications of digital technology creates layers of accessibility and addresses varying degrees of digital fluency. Although, in a few instances, the experiences are perhaps over-mediated, on balance the program shows remarkable restraint and sensitivity to the relationship between museums and their patrons.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaIf we had been asked to choose best in show (we weren’t), I would have chosen Gallery One. Not only did the work transform and enhance the museum experience for visitors of all ages, it also repositioned the museum and the city of Cleveland for a global audience. The process was thoughtful and iterative, drawing on user experience research to inspire rather than constrain the outcome. This ultimately gave the team the courage to restart and rethink when the solution wasn’t working. The notion of balance looms large for me: balancing play with education, evolutionary with revolutionary, the needs of an institution with the needs for a human experience, and respect for art history with a sense of wonder.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
We proposed to maximize the Southside Community Land Trust’s small anniversary-year logo budget by making a flexible and generative system instead of a one-time solution. We proposed a collaborative design process with the development director, the board of directors, and their design collaborators.
Section: Why Design -
Design for Good, pro bono, social responsibility
“Why is graphic design 93% white? Removing barriers to increase opportunities in graphic design” (PDF) was originally published in the AIGA Journal in 1991 in response to the Design Conference that year.
Section: Inspiration -
Diversity and Inclusion, graphic design, culture, diversity, social issues, social responsibility
As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.
Section: Why Design -
Design for Good, advertising, government, graphic design, identity design, nonprofit, print design, web design, posters, signage, diversity, election design, social issues, strategy, digital media
Ziba not only planned the 2010 IDSA annual conference—from concept and visual identity to publicity and speaker selection—but also helped to close generational gaps and return the event to relevance.
Section: Why Design -
experience design, metrics of effectiveness, design educators, students
External Resources (cont.)
Lida Baday Spring 2010 Brochure
Concrete Design Communications, Inc.
Fanta Visual Identity System Launch Video