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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: TNSJ Visual Identity and Communications.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaRarely do we experience such exquisite creativity in both process and execution. Each member of our jury was intrigued, delighted and captivated by this work. The “backstage” concept was flawlessly and unselfconsciously executed, and the consistency across the system made both the individual components and the entire body of work feel worthy of recognition. Each piece expressed graphical excellence, an engaging narrative and a truly dynamic and visceral experience. Exceptional.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaBeautiful work! I loved seeing a bit of the process and I think that you can really tell that both the theater and the designers are excited about this work. The resulting images are captivating, and I love how consistency has been kept across all materials without them ever being boring. The light projection pieces are just beautiful, especially when you see them from the side as the type flows over the surface. The graphics are moody, modern and engaging; they would definitely grab me from the street to investigate.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonI loved the strong conceptual foundation behind this beautiful, smart, theatrical work. Through inventive variations on a theme, this project establishes a personality for the theater company as well as their individual productions. Each poster and program cover offers a fresh behind-the-scenes glimpse into a world that was varied but also coherent.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaInspirational. A refreshing look at marketing and communications material for a theater and its program. Considering the historical and cultural heritage of this place, the design solution is progressive and a study in contrast. One gets the sense that the materials are dragging the institution kicking and screaming into the 21st century.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkThe embodiment of “head, heart, hand,” Joana Monteiro’s designs for the Teatro Nacional São João are clever, exciting and technically sophisticated.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaI was immediately struck by the visual confidence of these campaigns—in particular, the “behind the scenes” series. We’ve come to expect a certain “look” from the performing arts—too often, some expressive typography overlaid on a singular dramatic image of a performer or the venue. At first glance, these works seem to fit that paradigm. But look closer and the viewer is drawn past the curtain into the equally theatrical world of the production itself. And it’s a messy, magical place. An unexpected look at theater that heightens—but doesn’t expose—its mystery. A smart solution whose many details are thoughtfully considered and deftly executed.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
Why is gender important? Smart Design’s Femme Den explores the gap between assumptions and realities about women.
Section: Why Design -
Conference , business
“The thought of going in-house initially scared me,” says the associate creative director of Target. “I was worried that I’d have less variety and fewer opportunities to flex my creativity. I couldn’t have been more wrong.” Peters talks about what it’s like to work for one of the most respected in-house design groups around.
Section: Inspiration -
advertising, illustration, branding, communication design, identity design, print design, corporate design, in-house issues, interview, INitiative, identity system, logos
Striking a balance between accessible and sophisticated, this campaign for a Bay Area arts institution sought to attract area audiences that might be curious about art but intimidated by high culture. “Friendly hip, not hipster hip” was a guiding principle.
Section: Why Design -
advertising, communication design, environmental design, experience design, graphic design, marketing, nonprofit, print design, user research, Competition, mass communication, posters, print advertising, signage, culture, diversity
This case study discusses the two-year project that resulted in
AIGA's national ballot and
polling place design guidelines , developed on behalf of the
Section: Why Design -
ballot, election design
2009 Membership Party Invitation
External Resources (cont.)
KNOCK identity - Self Awareness