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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: GE Garages.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaWith Sub Rosa, GE has created a powerful platform for interaction. By engaging the curious minds of consumers with the craft of skilled people within the organization, GE Garages has humanized manufacturing, excited innovative thinking and shaped a conversation where before there was only passive consumerism. Watching the video interactions and listening to the participants gave me goose bumps.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaI really love this idea. While I didn’t get to experience the project in person, just reading about it and seeing the reactions that participants had to it made me wish I could time travel back to the original SXSW installation. SXSW was the perfect location to launch this, and I think GE did a brilliant job showcasing the “maker” side of the company, demonstrating that all GE products are a combination of tech and handwork.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThis is an inspiring example of design fueling design. The concept and execution delivered on inviting audiences into the world of possibility through immersive pop-up experiences that introduce the tactile tools of invention and making.
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaGame changer. Moved the needle. Inspirational. This is a wonderful example of how design can facilitate brand stewardship without “graphic design” screaming in your face. The tactic of engaging the community with all aspects of the GE brand—communication, products and services—is commendable and should be encouraged.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkGE is a household name, but few consumers know much about the brand. By creating GE Garages, the company not only invites people in but also shows just how forward thinking their brand really is.
Christopher Simmons, principal and creative director, MINE™, San Francisco, CaliforniaHistorically, AIGA has recognized excellence in graphic design. While many of the projects selected for this year’s “Justified” competition were chosen for their graphic excellence, GE Garages stands out for its broad interpretation of what a design engagement can be. When one examines this project from start to finish—including the initial challenge, research and insight, execution and effectiveness—it represents an ideal case study for the role design can play in connecting people and ideas.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaHumanizing a complex global technology and innovation behemoth is a daunting task. Many of the judges had actually experienced this entry and raved about it. I wish that more corporations would demonstrate rather than declare how they are making a difference. Our everyday lives have been inextricably linked to devices that arrive in sealed boxes but have invisible parts and functions, so re-engaging with “making” educates and inspires us all.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Iraq and Afghanistan Veterans of America is the country’s first and largest nonprofit for veterans of the Iraq and Afghanistan wars. Capturing the dynamism of the organization and its members meant celebrating IAVA’s grassroots nature and diverse member base.
Section: Why Design -
branding, Competition, advocacy, social responsibility
explains the key ingredients that create a binding legal agreement
between a designer and a client, and it describes how a court might
later interpret that
contract in a lawsuit.
Section: Tools and Resources -
Like it or not, disciplines other than graphic design are holding sway over the design of Web sites and applications.
Section: Why Design -
interface design, web design, business
Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, boldly banking on the organization’s secure sense of self and its message that LIVESTRONG has never been about one person.
Section: Why Design -
advertising, branding, communication design, identity design, marketing, nonprofit, print design, Competition, brochure, business strategy, logos, mass communication, online advertising, print advertising, video, website, health, strategy, social media
External Resources (cont.)
St. Vincent/Tortoise concert posters
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign