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The expectations of designers have broadened in recent
decades, as have the range of design disciplines and practices. AIGA is
committed to representing and supporting the interests of designers as they
explore new roles. At the same time, social media and the internet have
increased expectations for access to communities and information.
AIGA has always adapted to the interests of the profession,
and is now shifting to a model that makes membership more accessible,
increasing participation while providing opportunities for those who value AIGA’s
role in the advancement of design to make a stronger financial contribution. A
larger and more diverse membership makes AIGA’s collective voice stronger and
In order to achieve a more open and inclusive community with a shared
interest in design, AIGA is launching a new approach to member
participation. Beginning this month, AIGA is shifting from a membership model
based on the stage of an individual’s career to one that reflects the member’s
interest in and commitment to AIGA and all that it entails: adhering to the
profession’s principles, advocacy of the value of design, support for designers’
interests and stimulating conversations critical to design’s future.
We believe that the new model will allow many who have left
AIGA membership to return, draw in new supporters who may not be practicing
designers and make it possible for every designer to afford to join. We expect
practicing designers to join at the Sustaining Member level, equivalent to the
historic “professional” member, although we have lowered the cost of every
membership level in recognition of the challenging economic environment we are
traversing. We hope those who understand the value of having a unified voice to
advance the interests of design will join us at even higher contributing levels that are now available.
Our goal is to double membership—to 40,000 members—by 2014.
We are eager to have you join this new AIGA for the next
century, as AIGA approaches its centennial. We also hope you will take
advantage of this moment to encourage a colleague, client or design enthusiast (or
two) to join AIGA and share in shaping design’s future.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. “Defining the Studio of 2015” seeks the perspectives of visionary design thought leaders
who have organized their studios—physically, technologically and
culturally—with an eye toward the future.
Join Doug Powell and Amy Chapman as they discuss AIGA’s Design for Good efforts from the past year. Learn how to share your socially impactful work on AIGA.org, where to
find opportunities to design for good and what is
coming up in 2013.
is AIGA’s initiative to encourage members and chapters to become involved with
local schools and school districts to improve understanding of design practices
among young people, and to encourage the use of these practices as problem-solving
The Living Principles for Design was created as a framework to guide the development and evaluation of sustainable design solutions. Drawing from—and distilling—decades of collective wisdom, theory and results, The Living Principles weaves environmental, social, economic and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.
Sean Adams, partner of AdamsMorioka and former AIGA
president, presents a visual history of
AIGA and hosts a live chat about the organization’s past, present and future.
Executive Director Richard Grefé explains why the AIGA experience must be defined as a powerful community of many
creative, inspired and aspiring designers, replacing the perception of a century-old institution that prided itself on expressing an
authoritative view of design excellence.
Section: About AIGA -
AIGA Insight, advocacy, AIGA news
Answers to frequent questions about AIGA membership.
Section: About AIGA -
The first part of this article discussed short-term, or “bottom up,”
projection of the studio workload, based on jobs currently active plus
potential new jobs to which a probability factor was applied over a
four-month period. This second article covers longer-term projection,
meaning one that covers a year or more.
Section: Tools and Resources -
finances, studio management
Fanta Visual Identity System Launch Video
When Big Data Gets Local
Posted by Tim Brown
14 days ago from
Design Thinking | Thoughts by Tim Brown
The Holiday Bus Drive
Use SMS to Win Love, Leads, and Revenue
Shared in Inspiration by Neil Spencer
Graphic Design InternAmerican Century Investments
Kansas City, MissouriApril 25 2013
Aldo Comfort and Fit Packaging