x Close
  • How is AIGA’s mission evolving?

    AIGA is a century-old institution, yet it has remained vital and relevant throughout its history by adapting to the evolution of design as a profession. As we look toward our second century, which we will launch in 2014 with a year of centennial activities and celebrations, we are also transforming AIGA to serve a profession that has never been more visible, influential or effective.

    Clearly, social media and the internet have had an impact on the role of a professional association, as community links are established in social networks and information is so readily available online. Despite these changes in society, AIGA’s members believe there is a very important role for the organization to play in the years ahead: in promoting ethical standards and professional practices, in advocating the interests of designers, in communicating the value of design, in encouraging thoughtful conversations that stimulate curiosity and discovery, and in offering programs that help designers to meet the challenges of ever-more complex engagements.

    Following open conversations with designers, members, chapter leaders and influential voices in the profession over several years, AIGA’s national board of directors has refined its statement of the vision and mission for AIGA. While not dramatically different from the mission statement that has guided AIGA over the past decade, it recalibrates our focus as we invite our members to redesign their association during the centennial year.

    For the past ten years, our mission statement has been: “AIGA advances designing as a professional craft, strategic tool and vital cultural force.” On March 12, 2013, AIGA published a reconsideration of what the organization can and should be doing, framed in a vision statement, a mission statement and a bulleted list that reiterates what we do. Perhaps the greatest change is in its effort to be as inclusive as possible in creating a global design movement.

    The new vision, mission and positioning statements are available at AIGA.org/about and repeated here. As always, your thoughtful comments are welcome.


    Who we are and what we do

    A vision for AIGA

    AIGA brings design to the world, and the world to designers. As the profession’s largest community, we advance design as a respected craft, strategic advantage and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design on business, society and our collective future.

    The mission of AIGA

    AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all.

    Who are we?

    AIGA is a global community of design advocates and practitioners.

    What does AIGA do?

    AIGA advances design as a professional craft, strategic advantage and vital cultural force by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:

    • advocates for a greater understanding of the value of designers and design in government, business, media and the public
    • enhances professional development
    • defines global standards and ethical practices
    • inspires designers and the public
    • establishes criteria for design education that meets the needs of the profession
    • makes powerful tools and resources available and accessible
    • celebrates and enhances the value of design
    • mobilizes a global design movement
    About the Author: 

    Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design to business, government and the public.

    Recommend No one has recommended this yet
    AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.