The expectations of designers have broadened in recent
decades, as have the range of design disciplines and practices. AIGA is
committed to representing and supporting the interests of designers as they
explore new roles. At the same time, social media and the internet have
increased expectations for access to communities and information.
AIGA has always adapted to the interests of the profession,
and is now shifting to a model that makes membership more accessible,
increasing participation while providing opportunities for those who value AIGA’s
role in the advancement of design to make a stronger financial contribution. A
larger and more diverse membership makes AIGA’s collective voice stronger and
In order to achieve a more open and inclusive community with a shared
interest in design, AIGA is launching a new approach to member
participation. Beginning this month, AIGA is shifting from a membership model
based on the stage of an individual’s career to one that reflects the member’s
interest in and commitment to AIGA and all that it entails: adhering to the
profession’s principles, advocacy of the value of design, support for designers’
interests and stimulating conversations critical to design’s future.
We believe that the new model will allow many who have left
AIGA membership to return, draw in new supporters who may not be practicing
designers and make it possible for every designer to afford to join. We expect
practicing designers to join at the Sustaining Member level, equivalent to the
historic “professional” member, although we have lowered the cost of every
membership level in recognition of the challenging economic environment we are
traversing. We hope those who understand the value of having a unified voice to
advance the interests of design will join us at even higher contributing levels that are now available.
Our goal is to double membership—to 40,000 members—by 2014.
We are eager to have you join this new AIGA for the next
century, as AIGA approaches its centennial. We also hope you will take
advantage of this moment to encourage a colleague, client or design enthusiast (or
two) to join AIGA and share in shaping design’s future.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Executive Director Richard Grefé explains why the AIGA experience must be defined as a powerful community of many
creative, inspired and aspiring designers, replacing the perception of a century-old institution that prided itself on expressing an
authoritative view of design excellence.
Section: About AIGA -
AIGA Insight, AIGA news, advocacy
Answers to frequent questions about AIGA membership.
Section: About AIGA -
Earlier this year, several board committees were formed to ensure that AIGA is launching its second century as a “sound, accountable, focused and relevant organization.” Read the update from two committees that examined the way AIGA is governed and organized, and whether financial practices are adequate for oversight and accountability.
In 2014 AIGA turns 100. AIGA is celebrating this moment by looking forward toward inspiration, relevance, leadership and opportunity for every designer in the decades ahead.
Alejandro Torres Viera
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