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The expectations of designers have broadened in recent
decades, as have the range of design disciplines and practices. AIGA is
committed to representing and supporting the interests of designers as they
explore new roles. At the same time, social media and the internet have
increased expectations for access to communities and information.
AIGA has always adapted to the interests of the profession,
and is now shifting to a model that makes membership more accessible,
increasing participation while providing opportunities for those who value AIGA’s
role in the advancement of design to make a stronger financial contribution. A
larger and more diverse membership makes AIGA’s collective voice stronger and
In order to achieve a more open and inclusive community with a shared
interest in design, AIGA is launching a new approach to member
participation. Beginning this month, AIGA is shifting from a membership model
based on the stage of an individual’s career to one that reflects the member’s
interest in and commitment to AIGA and all that it entails: adhering to the
profession’s principles, advocacy of the value of design, support for designers’
interests and stimulating conversations critical to design’s future.
We believe that the new model will allow many who have left
AIGA membership to return, draw in new supporters who may not be practicing
designers and make it possible for every designer to afford to join. We expect
practicing designers to join at the Sustaining Member level, equivalent to the
historic “professional” member, although we have lowered the cost of every
membership level in recognition of the challenging economic environment we are
traversing. We hope those who understand the value of having a unified voice to
advance the interests of design will join us at even higher contributing levels that are now available.
Our goal is to double membership—to 40,000 members—by 2014.
We are eager to have you join this new AIGA for the next
century, as AIGA approaches its centennial. We also hope you will take
advantage of this moment to encourage a colleague, client or design enthusiast (or
two) to join AIGA and share in shaping design’s future.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
AIGA is proposing transformative change to assure a robust and relevant resource for the next generation of designers. AIGA’s board of directors invites your perspective and encourages members to comment and vote on two options for the future.
The federal government specifies that unpaid internships at profit-making
companies must demonstrate an educational experience
geared toward the interests of the intern, not the firm. AIGA Executive Director Richard Grefé describes the criteria, recent developments and new movements to raise awareness of intern rights.
As AIGA approaches its centennial in 2014, now is the perfect time to outline where the organization is headed in its second century. We're looking for input from all members on a new strategic framework for the future.
Executive Director Richard Grefé outlines a vision of what AIGA will look like by 2020, as the organization pursues the
recommendations and aspirations of its members.
Following open conversations with designers, members and chapter leaders, AIGA’s national board of directors has refined its statement of the vision and mission for the organization. Here Executive Director Richard Grefé describes how AIGA is recalibrating focus to better serve the design profession as the organization looks toward its second century.
Executive Director Richard Grefé explains why the AIGA experience must be defined as a powerful community of many
creative, inspired and aspiring designers, replacing the perception of a century-old institution that prided itself on expressing an
authoritative view of design excellence.
Section: About AIGA -
AIGA Insight, advocacy, AIGA news
Answers to frequent questions about AIGA membership.
Section: About AIGA -
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
Espace GO Branding
Cossette / Identica Branding & Design
Calligraffiti: 1984-2013. Beautiful show opening in NYC today
Shared in Inspiration by
Creative DirectorWilliam Mitchell College of Law
Saint Paul, MinnesotaNovember 14 2013
Not For Tourists iPhone Application
Not For Tourists, Inc.