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Over the past several years, AIGA has actively worked to
transform itself into a more inclusive, member-empowered community, using local
chapters, social media and the internet to engage designers of all disciplines
in active conversations about the opportunities and challenges of design.
Our 22,000 members have articulated a mandate for AIGA to
support relevance and leadership for both the profession and the organization
in a rapidly changing, complex world.
Among other activities, we redesigned AIGA.org to encourage members
to bring attention to new sources of inspiration and excellence; expanded our social
media presence; reinforced the strength of our 66 chapters; provided a vital
bridge between practicing designers and the educational community to adapt
curricula for the demands of today’s designer; and demonstrated our commitment
to being part of design worldwide, in many cultures.
AIGA is pursuing relevance and leadership for designers,
while developing ever-increasing opportunities for design professionals. We firmly
believe and advocate that design involves engaging head, heart and
hand—strategy, social impact and the critical and unique contribution of craft.
As a global community of advocates for design, AIGA is
committed to the personal and professional impact of members on design,
business, culture and society.
All of these changes require a new view of AIGA, replacing an old
perception of a century-old institution that prided itself on expressing an
authoritative view of design excellence to a powerful community of many
creative, inspired and aspiring designers, expressing strength through a
diversity of individual voices. AIGA is not an institution, governed from the
top; we are a community capturing energy, inspiration and engagement from
The AIGA experience is not defined by what one member gets
from AIGA, what one chapter is able to accomplish in its community, or any
single action by a national office. The AIGA experience is the sum of all member,
chapter and national efforts. There is One AIGA,
building a more robust design community for the future.
Each member benefits from an organization that is more than 22,000
strong. Each is committed to a shared professional ethos and
often similar aspirations. The AIGA experience is not limited to a local chapter either. Chapters work together
collectively to offer a thousand
activities nationwide each year, often more than 100 a month, in and beyond
a member’s own community. Thoughtful conversations occur within chapters,
particularly from designers in different disciplines. And as a national
organization, AIGA creates a larger accessible community that collects these
resources and advocates for designers’ interests and needs.
We encourage every member to introduce AIGA to others who can join us in expanding our collective presence to strengthen the future of design.
AIGA has never been more accessible, more extensive, more influential… yet it depends on the breadth, diversity and participation of individuals to create a better future for all designers. AIGA is committed to giving every designer a voice, in terms of their own opinions and, collectively, in representing their
interests. Now is the time to belong.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. “Defining the Studio of 2015” seeks the perspectives of visionary design thought leaders
who have organized their studios—physically, technologically and
culturally—with an eye toward the future.
Join Doug Powell and Amy Chapman as they discuss AIGA’s Design for Good efforts from the past year. Learn how to share your socially impactful work on AIGA.org, where to
find opportunities to design for good and what is
coming up in 2013.
is AIGA’s initiative to encourage members and chapters to become involved with
local schools and school districts to improve understanding of design practices
among young people, and to encourage the use of these practices as problem-solving
The Living Principles for Design was created as a framework to guide the development and evaluation of sustainable design solutions. Drawing from—and distilling—decades of collective wisdom, theory and results, The Living Principles weaves environmental, social, economic and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.
Sean Adams, partner of AdamsMorioka and former AIGA
president, presents a visual history of
AIGA and hosts a live chat about the organization’s past, present and future.
AIGA Insights is a collection of articles and webcasts that together reveal the thought processes behind key organizational decisions. We welcome discussion from members and the broader design community.
Section: About AIGA -
governance, AIGA news
Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.
Section: Tools and Resources
Corcoran Glimpse Book
W FTW (for the Whitney)
Posted by Armin
Tax Refunds: One of the Biggest Paydays for the Average U.S. Family
Shared in Inspiration by Neil Spencer
DesignerGroup C Inc.
New Haven, ConnecticutApril 16 2013
Ceci New York