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    Annual Report 2013

    Mission

    AIGA advances design as a professional craft, strategic advantage and vital cultural force.

    What does AIGA do?

    AIGA pursues its mission by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:

    AIGA had 67 chapters as of December 31, 2013; AIGA Middle East was added during the course of the year as an international affiliate. Chapters serve as AIGA’s most direct connection with members and are led by passionate, dedicated volunteers.

    The board of directors refined AIGA’s strategic framework in 2013, based on feedback from members and chapter leadership. The framework is organized around four critical areas:

    Focus on Design

    Goal: Communicate, celebrate and demonstrate the value of design to business, government, media and the public
    HHH 75
    1,800 designers gathered in Minneapolis in October for “Head, Heart, Hand: AIGA Design Conference.” The 15th biennial design conference featured speakers such as Leyla Acaroglu, Eric Baker, Aaron Draplin, Steve Duenes and Matthew Ericson, George Lois, Paulina Reyes and the fourth season of Command X.
    Fellow 2013
    14 Fellows were named by chapters across the country, recognizing designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local design community.
    CelebrateDesign
    126 examples of design that connects, informs, assists, delights and influences were featured in the initial launch of CelebrateDesign.org.
    Have some inspiration to share? 75px
    109original articles, videos and case studies discussing issues facing design and designers were published on AIGA.org.
    dot org
    1.5 million unique visitors viewed content on AIGA.org; 400,000 people followed @AIGAdesign on Twitter; and AIGA’s Facebook page reached 30,000 fans.
    Estrada
    15,500 visitors viewed five exhibitions in the gallery space at the National Design Center: The Lustigs: A Cover Story, from December 10, 2012–February 15, 2013; We the Designers from March 5–April 5; AIGA Colorado Presents: Bordo Bello NYC from April 22–July 2; Estrada: Sailing through design from July 17–October 7; and DIVINE DETAILS: A shop for the (extra)ordinary from November 2–December 28.
    Justified tb
    14 case studies were selected by an esteemed jury for “Justified: AIGA Design Competition,” chaired by Clement Mok. Out of 263 submissions, these examples best demonstrated the value of design in a clear, compelling and accessible way and revealed how the designer approached their clients’ challenges.
    Design Envy 75px
    46 Design Envy curators shared design inspiration with the community throughout the year, featuring 215 items. Design Envy continues to showcase new and interesting designs that curators “envy” for their originality, beauty, practicality or other elusive qualities.
    Design for Good 75x75 yellow
    25 Design for Good case studies were published with the support of the National Endowment for the Arts. The Design for Good program recognizes the increasing number of designers who play a catalytic role in communities through projects that create positive social impact.
    Books
    323 educational institutions that are members of the National Association of Schools of Art and Design (NASAD) will be accredited according to new standards for design programs based on accreditation criteria developed with AIGA and and design education leaders, and adopted by the NASAD board of governors.
    AIGA logo teal
    5 constituencies (federal, state, local community, business and media) were influenced by AIGA’s active advocacy efforts, as AIGA advocated members’ interests with the White House, NEA, state legislatures on election design issues, local communities, business leadership and the media.

    Focus on Designers

    Goal: Empower designers across the arc of their careers
    Yale 75
    31 participants graduated from “Business Perspectives for Creative Leaders,” offered by AIGA and the Yale School of Management. This was the 10th class to complete the program, equipping more than 300 designers with a deep understanding of how top business executives see problems and approach decisions.
    AIGA Cinci Mentoring
    22 chapters offered mentoring programs, up from nine, as a result of a National Endowment for the Arts grant received by AIGA.
    Facilitation tb
    30 designers learned “Facilitation: by design” in Minneapolis, giving them the skills to guide diverse groups of organizational leaders, colleagues and community members to develop solutions for big, interconnected problems.
    2013 survey
    10,000+ designers provided data for the 2013 AIGA|Aquent Survey of Design Salaries, the most comprehensive annual survey of compensation data for communication designers in the United States.
    Design Jobs tb
    2,800 jobs were posted on AIGA Design Jobs, and more than 200,000 people visited the site. Potential employers reach a pre-qualified audience, since complete job details are available only to AIGA members.
    2015
    11 essays by visionary thought leaders were published, exploring their plans, predictions and aspirations for the studio of 2015 and beyond.
    WS tb
    18 Worldstudio AIGA Scholarships and six honorable mentions were granted to an outstanding group of applicants in five categories, through the generous support of sponsors including the AIGA DC Continuum Fund Scholarship, Coyne Family Foundation, Kraus Family Foundation, Shutterstock, the Young Photographer’s Alliance and an anonymous donor.
    IN tb
    16 “INitiative” articles, videos and interviews—shared through four INform newsletters—provided inspiration, advice and insights to those working in, and managing, in-house design departments.
    voices icon 75
    17 webcasts were hosted by AIGA board members and other influential designers, including Nathan Shedroff on “Meaningful Design,” Deanna Kuhlmann-Leavitt on designing a sustainable studio, Allan Chochinov on “Products of Design” and Christopher Liechty on cultural differences.
    Icograda logo
    162 global associations and educational institutions became linked with AIGA as AIGA returned to Icograda, the international association of design organizations. AIGA Executive Director Richard Grefé serves as Secretary General and builds positive relationships on behalf of AIGA members.

    Focus on Members and Chapters

    Goal: Engage members and empower chapters to create vital communities and supportive networks
    Chapter map 75
    1,000+ speaker events, salons, workshops and happy hours were hosted by AIGA chapters and student groups, providing inspiration and advice to designers in communities across the country.
    Bmore design week
    17 chapters held Design Weeks across the country in the fall of 2013, with dozens more planned for 2014.
    Forward
    260 chapter board members converged in Philadelphia for “Forward: AIGA Leadership Retreat,” May 30–June 1.
    AIGA logo dark orange
    $800,000 in dues reimbursements was returned to chapters across the country to support local programming.

    22,323 members belonged to AIGA as of December 31, 2013, an increase of 9 percent compared to December 31, 2012.

      Focus on Organizational Viability

      Goal: Ensure a well-managed, financially sound, and responsive professional organization

      AIGA’s FY 2013 audited financial statement is available online. AIGA’s fiscal year runs from October 1 to September 30. Friedman LLP provided an unqualified audit of AIGA practices and finances, the highest expectation for prudent and responsible financial management.

      Sources of funds


      Membership dues
      $2,896,749
      55%
      Event fees
      815,711
      16%
      Sponsorship
      606,299
      12%
      Interest and investments
      189,825
      4%
      Individual donations
      67,160
      1%
      Government grants
      62,250
      1%
      Competition fees
      12,195
      0%
      Other, including Design Jobs
      172,332
      3%
      Contribution from reserves 
      438,735
      8%
      Total
      $5,261,526
      100%

      Uses of funds


      Chapter support
      $1,425,835
      27%
      Conferences / events
      $1,215,177
      23%
      Web / publishing
      746,222
      14%
      Membership
      569,111
      11%
      Fundraising / development
      531,154
      10%
      Communications / advocacy
      281,528
      5%
      Governance
      264,382
      5%
      Competitions and exhibitions
      142,769
      3%
      Education
      85,349
      2%
      Total
      $5,261,526
      100%

      Note: The uses of funds reflect the allocation of staff and overhead to each function, as well as direct expenses.

      In FY 2013, revenue from membership dues totaled nearly $2.9 million. In order to provide services to members, AIGA raised the balance of the $5.2 million budget from program fees, sponsorships, grants or working capital. In other words, for every dollar in membership dues received, AIGA raised close to an additional dollar from other sources.

      Membership revenues cover the following, including activities that would have to be undertaken individually by chapters without the benefits of scale when done centrally:

      • Expenses for supporting chapters, including reimbursements of membership revenues directly to chapters and staff support for chapter development
      • Web and publishing that support members directly
      • The membership development function, which includes processing of all membership records
      • Governance, which represents board support and legal requirements

      Fundraising, development, communications, advocacy, competitions and exhibitions, and education are funded from revenues raised by AIGA from program fees and development activities.

      Governance

      AIGA’s board of directors is elected by members at the Sustaining, Design Leader and Trustee level. The board plays a crucial role in determining the mission of AIGA, ensuring that the organization continues to operate in the best interest of past, present and future members.

      Sean Adams 2013
      Co-president
      Sean Adams
      AdamsMorioka, Inc.
      AIGA Los Angeles
      Drew Davies
      Co-president
      Drew Davies
      Oxide Design Co.
      AIGA Nebraska
      Darralyn Rieth
      Secretary/Treasurer
      Darralyn Rieth
      AIGA Philadelphia
      Adler headshot 75x75
      Deborah Adler
      Adler Design
      AIGA New York
      Kim Baer
      Kim Baer
      KBDA
      AIGA Los Angeles
      Andrew Blauvelt
      Andrew Blauvelt
      Walker Art Center
      AIGA Minnesota
      Robert Calvano
      Robert Calvano
      A+E Networks
      AIGA New York
      Allan Chochinov
      Allan Chochinov
      Core77
      AIGA New York
      Jenny Lam 75x75
      Jenny Lam
      Jackson Fish Market
      AIGA Seattle
      Su Mathews Hale
      Su Mathews Hale
      Lippincott
      AIGA New York
      Kevin Perry 75x75
      Kevin Perry
      Struck
      AIGA Salt Lake City
      Doug Powell 75
      Doug Powell
      IBM Design
      AIGA Austin
      Ruki Ravikumar
      Ruki Ravikumar
      University of Central Oklahoma
      AIGA Oklahoma
      Susana Rodríguez de Tembleque
      Susana Rodríguez de Tembleque
      SYPartners
      AIGA San Franciso
      Nathan Shedroff
      Nathan Shedroff
      California College of the Arts
      AIGA San Francisco
      Brian Singer
      Brian Singer
      Facebook
      AIGA San Francisco
      Ric Grefe 75
      Executive director
      Richard Grefé
      AIGA
      New York
      Email Ric
      Andrew Twigg 2
      Presidents council chair
      Andrew Twigg
      Andrew Twigg Design Studio, Ltd.
      AIGA Pittsburgh

      Official AIGA sponsors

      AIGA’s official sponsors—Adobe, Aquent and Shutterstock—make significant investments in AIGA, and in turn support activities we would not be able to pursue alone. Their support is critical to AIGA's full range of programs each year and represent a substantial and sustained investment in the future of design and the design profession.

      Adobe 65px

      Adobe

      As AIGA’s Official AIGA Sponsor for Design Solutions, Adobe creates innovative programs that give members a voice and engage the creative community in dialogues about design and technology.

      Aquent 75

      Aquent

      Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide.

      Shutterstock New Thumbnail

      Shutterstock

      AIGA’s Official Sponsor for Creative Inspiration, Shutterstock, offers members a comprehensive library of more than 15 million stock photographs and vector illustrations.

      Presenting sponsors

      Presenting sponsors play a critical role by investing in a single national AIGA event or initiative that AIGA develops for its members. Frequently, these activities would not be possible without the support of the presenting sponsor.

      The Creative Group July 2012

      The Creative Group

      The Creative Group (TCG)—a leader in matching creative talent with the best companies—is the Presenting Sponsor of INitiative, a new AIGA national program that provides knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers.

      Program and event sponsors

      Program and event sponsors contribute to the resources necessary for AIGA to provide specific individual programs and events to its members, to the broader design community or to the public.

      123RF
      3M
      Academy of Art
       University
      Appleton Coated
      Adobe
      Aquent
      Behance
      Eight and a Half
      Extensis
      French Paper Co.
      Hoefler & Frere-Jones
      IBM Design 
      Johnson & Johnson
      Lippincott
      Minneapolis College of
       Art and Design (MCAD)
      Mohawk
      Monotype
      MOO
      Neenah Paper
      NewPage
      OFFSET
      Pantone
      Parsons, The New School
       for Design
      Pentagram
      PepsiCo Nutrition Ventures
      Riot Creative Imaging
      Sappi | Ideas that Matter
      School of Visual Arts (SVA)
      Shutterstock
      Sterling Brands
      Target
      The Creative Group
      Vermont College of
       Fine Arts (VCFA)
      VSA Partners
      WPEngine

      In-kind
      sponsors

      Serigraphics
       Sign Systems

      Paper
      sponsors

      Appleton Coated
      Domtar
      French Paper Co.
      Mohawk

      Print
      sponsors

      MET Fine Printers
      Neenah
      Sandy Alexander
      Shapco

      Technology
      sponsors

      DISQUS
      MailChimp
      Tekserve

      Foundations

      Robert Wood Johnson Foundation
      Worldstudio Foundation

      Government

      National Endowment for the Arts (NEA)
      New York City Department of Cultural Affairs
      Government of Spain, Ministry of Education,
       Culture & Sports 
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