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Reed Agnew is one of the three founding principals of ThoughtForm
Inc., a design consultancy noted for untangling complex communication
At ThoughtForm Inc., Agnew has devoted his attention entirely to
graphic design and communications. He is specifically interested in
integrating language and visual design and especially in the use of
visual models to explain complex ideas. His notion of “writing
backwards” has guided his work, which has included information spaces
and exhibits, brochures, packaging systems, interactive programs, sign
systems, annual reports, handbooks, branding programs, websites and
software. He is also interested in computer technology and its
application to design problem-solving and production, as well as to
Before founding ThoughtForm Inc. in 1980 with Don Moyer and Grant
Smith, Agnew spent 13 years with Westinghouse, at the the company's
Corporate Design Center. A graduate of Lehigh University with a degree
in civil engineering, Agnew served as manager of industrial design and
later as manager of the design services group, which also included
graphic design. The Design Center was a unique, in-house consulting
office, set up under the direction of outside consultants Eliot Noyes
and Paul Rand. It provided design services to Westinghouse divisions
worldwide for products, graphics, signage, packaging, interiors and
He has won numerous design awards, published articles on a variety of
design-related subjects, speaks frequently at design and business
conferences and is actively involved in AIGA, APDF, IDSA and the Design
Bill Moggridge is recognized with a 2014 AIGA Medal for a career and life shaped by the tenets of design thinking—and for his belief that the designer’s ultimate role lies in negotiating the relationship between people and things.
Section: Inspiration -
industrial design, design thinking, interaction design, product design, user experience, user research, digital media, AIGA Medal, strategy
More at designandviolence.moma.org
"The Crisis of Credit Visualized" (2008), an animation designed by Jonathan Jarvis to explain the global economic crisis (and part of the AIGA Design Archives), has been featured on "Design and Violence," MoMA's experimental online curatorial project spearheaded by Paola Antonelli. Selected by the project curators, Jarvis' work is described by Gillian Tett of the Financial Times and intended as a prompt for public discussion on the site.
Section: Inspiration -
information design, graphic design, animation
AIGA is a global community of design advocates and practitioners. This strategic framework will guide AIGA’s planning for the rest of the decade.
Section: About AIGA -
What are the copyright issues that have the most impact on designers and illustrators today? Holland weighs in on the controversial and complex entanglements of the day.
Section: Tools and Resources -
Voice, copyright, legal issues
Peter Arkle News Issue Number 56
The @AIGAphilly #nightcaps live podcast series begins tonight - and episodes will be available online soon! Tickets: http://t.co/IUgsAW9ikK
8 hours ago
The Bold Italic
Chicago Design Museum to Open Permanent Gallery, Archive
Posted by Stephanie Murg
2 days ago from
UnBeige - Where Designers Read Design
Alan Kitching’s Full Court Letterpress
Posted by Steven Heller
3 days ago from
Design Square is a curated directory of the graphic design industry. It's a great resource for discovering firms, type, printers & more.
Shared in Tools & Resources by Lex Evan
The Holiday Bus Drive
Arhoma’s bread bag
Ekorce atelier créatif
Gino_Z (Gino Zevallos)
#AIGAConnect event checking out Trent Walton. With @ramzicle.
4 hours ago