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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
How can graphics as agents of politics and ideology intimidate and instill fear in hearts and minds? Heller deconstructs the power of images as tools of terror.
Section: Inspiration -
personal essay, Voice, international
Read more at nytimes.com
AIGA Medalist Milton Glaser discusses his involvement with the final
season of “Man Men”—a longtime dream for creator Matthew Weiner. “I
could have walked in the door of that firm," Glaser said of the
fictional Sterling Cooper & Partners. “I knew those people.” The
legendary designer's promotional work for the show begins appearing on
buses and billboards around the country this week.
Section: Inspiration -
advertising, graphic design, AIGA Medal, TV
Is the current Art Directors Club call for entries a bad idea? Heller examines what happens when, given a sensitive racial theme, design irony isn’t funny, but alienating.
Section: Tools and Resources -
branding, identity design, ethics
Etsy’s creative director discusses how openness, empathy and trust will influence the company’s studio culture—and its growing global community—in 2015 and beyond.
Section: Inspiration -
communication design, experience design, in-house design, in-house issues, interview, human resources, studio management
Slice of Summer
Love to hear it! RT @13_Hall: “@hungry4design: @AIGAdesign @aiga_baltimore
membership renewed. What have you done today? :)” Me too!
19 minutes ago
Design Square is a curated directory of the graphic design industry. It's a great resource for discovering firms, type, printers & more.
Shared in Tools & Resources by
Starbucks VIA Packaging
Aldo Comfort and Fit Packaging
ACivilFox (A Civil Fox)
RT @aigahouston: AIGA Houston Members: Please check your inbox today for a special announcement :) #AIGAConnect #VideoArchives http://t.co/…
3 hours ago