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In order to fulfill the expectations placed upon designers in the
future, they will need to employ a set of skills that include some
beyond today’s typical scope. No single designer is likely to have all
the skills required, yet this research revealed the range of
competencies that a studio or design department, among its full
complement of staff, will need in order to meet the demands of the
These competencies uncover the challenges for educational
institutions, in developing curricula, and for studios, in recruiting
their teams. The competencies are listed below in order of their ranked
importance in the online survey:
Ability to create and develop visual response to communication
problems, including understanding of hierarchy, typography, aesthetics,
composition and construction of meaningful images
Ability to solve communication problems including identifying the
problem, researching, analysis, solution generating, prototyping, user
testing and outcome evaluation
Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design
Ability to respond to audience contexts recognizing physical,
cognitive, cultural and social human factors that shape design decisions
Understanding of and ability to utilize tools and technology
Ability to be flexible, nimble and dynamic in practice
Management and communication skills necessary to function
productively in large interdisciplinary teams and “flat” organizational
Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices
Ability to construct verbal arguments for solutions that address
diverse users/audiences; lifespan issues; and business/organizational
Ability to work in a global environment with understanding of cultural preservation
Ability to collaborate productively in large interdisciplinary teams
Understanding of ethics in practice
Understanding of nested items including cause and effect; ability to
develop project evaluation criteria that account for audience and
With insight from the profession's best thinkers, AIGA and Adobe outline the qualifications and expectations of future designers.
Section: Tools and Resources -
education, design educators, students
Six major trends, and the challenges they pose for the
profession (which AIGA will take on as its challenges), emerged
from our research.
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
In order to fulfill the expectations placed upon designers in
the future, they will need to employ a set of skills that include
some beyond today's typical scope.
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
Brainstorming is de rigueur in almost every professional environment, but often it doesn’t work. Here’s why it never works, and how to make it work for your team.
Section: Inspiration -
Each year we seem to hear about the issue of racism in sports brands—particularly with Native American mascots. Throughout history, these logos have evolved. But is this enough?
Section: Inspiration -
branding, graphic design, diversity
In 1964, Saul Bass hired me as a strategic logo design planner, account
manager, and director of new business contacts. I was young, just a few
of UCLA, and I was attracted to Saul's rational approach to great
logo design in the ‘60s. Saul was captivating as he described his
reasoning why his great
designs worked: thoughtful planning first, design next. Then it all
came together which I call credibility-based logo design. This new
resulting process happened one night in Saul's office.
If you try to do all web development yourself to save money, you will find yourself stretched thin and limited by what you can do. You will discover, just like I did, that if you want to focus on growing your business and getting higher-end clients, you
will need to grow your team.
Measure Me Stick
Studio 1 a.m.
@jubaloo_ Sorry for the delay. Contacting us that way is totally fine. Hopefully you've already received a response. If not, let us know.
28 minutes ago
Handle with care
Alec Dudson on the new issue of Intern magazine, which looks at education
Posted by Maisie Skidmore
6 days ago from
It's Nice That
7 days ago from
The Great Discontent
Our graduates' portfolios forecast what's to come in the creative industries. RSVP today to join us on June 18th 2015!
Shared in Tools & Resources by Tonya Langley
2010 Studio On Fire Letterpress Calendar
Studio On Fire
Video: AIGA Medalist Richard Danne
2009 Membership Party Invitation
BeccieAnne16 (Rebecca Weldon)
RT @AIGAdesign: No matter who you are, you're one of us. And together, we can do amazing things. #AIGAdesign http://t.co/5kVXRL9QFj http://…
12 hours ago