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In order to fulfill the expectations placed upon designers in the
future, they will need to employ a set of skills that include some
beyond today’s typical scope. No single designer is likely to have all
the skills required, yet this research revealed the range of
competencies that a studio or design department, among its full
complement of staff, will need in order to meet the demands of the
These competencies uncover the challenges for educational
institutions, in developing curricula, and for studios, in recruiting
their teams. The competencies are listed below in order of their ranked
importance in the online survey:
Ability to create and develop visual response to communication
problems, including understanding of hierarchy, typography, aesthetics,
composition and construction of meaningful images
Ability to solve communication problems including identifying the
problem, researching, analysis, solution generating, prototyping, user
testing and outcome evaluation
Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design
Ability to respond to audience contexts recognizing physical,
cognitive, cultural and social human factors that shape design decisions
Understanding of and ability to utilize tools and technology
Ability to be flexible, nimble and dynamic in practice
Management and communication skills necessary to function
productively in large interdisciplinary teams and “flat” organizational
Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices
Ability to construct verbal arguments for solutions that address
diverse users/audiences; lifespan issues; and business/organizational
Ability to work in a global environment with understanding of cultural preservation
Ability to collaborate productively in large interdisciplinary teams
Understanding of ethics in practice
Understanding of nested items including cause and effect; ability to
develop project evaluation criteria that account for audience and
With insight from the profession's best thinkers, AIGA and Adobe outline the qualifications and expectations of future designers.
Section: Tools and Resources -
Six major trends, and the challenges they pose for the
profession (which AIGA will take on as its challenges), emerged
from our research.
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
In order to fulfill the expectations placed upon designers in
the future, they will need to employ a set of skills that include
some beyond today's typical scope.
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
After much discussion throughout the entire design community, the national board
approved the sale of AIGA’s building in New York City. At this pivotal point in our history, the board
adopted a revised strategic framework which articulates four strategic focuses for the organization and outlines the process and timeline for funding decisions.
Section: About AIGA -
AIGA Insight, governance, AIGA news
In the first episode of "Rise & Shine," we visit communication and motion designer Eden Weingart as she moves from the Carnegie Mellon dorms to her new position at Wieden + Kennedy in New York City.
Section: Inspiration -
motion graphics, communication design
What does a documentary filmmaker, who happens to be a type fanatic, do for kicks? Gary Hustwit talks about how he cast Helvetica for the silver (and plasma) screen.
Section: Inspiration -
typography, interview, Voice
Are there rules that govern the design of protest buttons? Heller sticks it to the current crop of anti-incumbent lapel missives.
Section: Inspiration -
advertising, Voice, election design
College of Visual Arts 2009 Viewbook
Just 9 days left to submit to @printmag’s Typography & Lettering Award: http://t.co/jp57Qon7d2
6 hours ago
Norwegian studio Heydays' produce neat identity work for Nöra
Posted by Rob Alderson
It's Nice That
Weekend Heller: Learn Sign Painting
Posted by Steven Heller
3 days ago from
Imprint-The Online Community for Graphic Designers
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by Steven Kronick
Commercial Type Website
The Saint Johns Bible Website
JenniferPriceMN (Jenny Price)
@phengrant love your sweet @Polaroid camera and this sweet pic. #aigaconnect @aigamn #TokyoTDC
4 days ago