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  • Welcome to the new AIGA.org

    Welcome to the newly redesigned website of AIGA, the professional association for design.

    The online presence of the largest membership organization for designers must represent the potential of design to inspire, improve lives and create value for business, government and society. It must also give members a voice—because without you there would be no AIGA.

    With those objectives in mind we present a website that is visually dynamic, offering storytelling experiences both long and short, and numerous opportunities for participation. It’s a place to be stimulated by the work designers are creating, while serving as a trusted resource for authoritative information relevant to the practice of design today and the legacy of its most influential and inspiring practitioners.

    The emphasis is on great work, community and communicating the value of design.

    What’s new

    Some of the most compelling new features include:

    • A more visual experience overall, with access to inspirational articles, biographies, case studies, slideshows, videos and webinars
    • Profile pages for members
    • The ability for members to share links and write short blog posts
    • Robust commenting on articles
    • Conversations, where members can bring up topics for discussion and pose questions to the community
    • Curation of design inspiration and commentary from around the web
    • Featured member portfolios from the AIGA Member Gallery
    • Award-winning work from AIGA Design Archives
    • Tools & Resources, a section collecting advice, articles, case studies and publications in one convenient place
    • Why Design?, a section to facilitate dialogue about design’s capacity to benefit business and society
    • Quick links at the bottom of every page to access other sites in the AIGA family, including AIGA Design Archives and the Living Principles for Design
    • Chapter spotlights, featured student portfolios and, over time, stories from AIGA’s 66 chapters and student groups across the country

    The design and development process

    A website redesign is never entered into lightly, so in January 2010 AIGA began working with the design firm Method, evaluating and envisioning what the website of AIGA could and should be. Through member surveys and interviews with key stakeholders—which informed the mandate for 2014 and prompted “One Day for Design”— we knew it was time to make a significant shift in our online presence.

    The previous site, designed for us by Happy Cog, was brilliant in its ability to meet the best web standards for accessibility and navigability, and to present AIGA-authored content to the world. Now, it is imperative that a diversity of voices speaks through the site, to communicate what AIGA stands for and what qualifies as great design.

    With Method’s visual design and content strategy, AIGA.org reflects the community of design. The attributes that people have come to expect and value will remain—we will provide authoritative resources and thoughtful writing about design from trusted voices—but you will also hear more often from members and chapters. The site is now much more visual and vibrant with more opportunities for personalization and interaction.

    We built the framework, but what the site needs now is you. Members, we hope you’ll begin by updating your profile so others can find and recognize you. Please let us know if you run into any issues—since no relaunch happens without a hitch—so we can work together to correct them.

    And for all other readers—whether you work with designers, hire designers, or simply appreciate design—we’re glad you’re here. We hope you will enjoy this site as much as we enjoy bringing it to you, and we look forward to getting to know you along the way.

    About the Author: 

    Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design to business, government and the public.

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