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Welcome to the newly redesigned website of AIGA, the professional association for design.
The online presence of the largest membership organization for designers must represent the potential of design to inspire, improve lives and create value for business, government and society. It must also give members a voice—because without you there would be no AIGA.
With those objectives in mind we present a website that is visually dynamic, offering storytelling experiences both long and short, and numerous opportunities for participation. It’s a place to be stimulated by the work designers are creating, while serving as a trusted resource for authoritative information relevant to the practice of design today and the legacy of its most influential and inspiring practitioners.
The emphasis is on great work, community and communicating the value of design.
Some of the most compelling new features include:
A website redesign is never entered into lightly, so in January 2010 AIGA began working with the design firm Method, evaluating and envisioning what the website of AIGA could and should be. Through member surveys and interviews with key stakeholders—which informed the mandate for 2014 and prompted “One Day for Design”— we knew it was time to make a significant shift in our online presence.
The previous site, designed for us by Happy Cog, was brilliant in its ability to meet the best web standards for accessibility and navigability, and to present AIGA-authored content to the world. Now, it is imperative that a diversity of voices speaks through the site, to communicate what AIGA stands for and what qualifies as great design.
With Method’s visual design and content strategy, AIGA.org reflects the community of design. The attributes that people have come to expect and value will remain—we will provide authoritative resources and thoughtful writing about design from trusted voices—but you will also hear more often from members and chapters. The site is now much more visual and vibrant with more opportunities for personalization and interaction.
We built the framework, but what the site needs now is you.
Members, we hope you’ll begin by updating your profile so others can find and recognize you. Please let us know if you run into any issues—since no relaunch happens without a hitch—so we can work together to correct them.
And for all other readers—whether you work with designers, hire designers, or simply appreciate design—we’re glad you’re here. We hope you will enjoy this site as much as we enjoy bringing it to you, and we look forward to getting to know you along the way.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.
Section: Inspiration -
book design, communication design, Design for Good, social issues
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
NEW YORK—February 20, 2014. AIGA is celebrating its
centennial by awarding a special class of 24 design leaders with the
prestigious AIGA Medal, the highest honor of the design profession.
Since AIGA was founded in 1914, AIGA presidents have served as leaders of the organization and the national board of directors.
Section: About AIGA -
NEW YORK—February 14, 2011. AIGA’s Design Leaders Confidence Index reached its highest level since April 2005—when AIGA premiered its quarterly survey—jumping 6 points in the last quarter of 2010, from 98.99 to 105.09.
Section: About AIGA -
Hari J. Baumbach
Member since 2012
Stand: Aleksey Kondratyev and Andrew Colville
April 4, 2014
AIGA New York
AIGA St. Louis
Ian K. Potts
Michael J. Basse
AIGA New York
Parker E. Webber
AIGA San Antonio
Nicole I. Harrison
AIGA New York
Mike Kemery, @makerhaus innovation incubator cofounder, curates #DesignEnvy! First two picks up now: http://t.co/oZnWquLRhh
17 hours ago
102 Hours: The story of the Boston Marathon bombing told through iconography by Boston's @tank_design: http://t.co/YWUweEMG72
20 hours ago
What grads like @michaelbierut are saying about the AIGA “Business Perspectives” course: http://t.co/7f6y8Jyjbs Early deadline is tomorrow!
Freelance Client Services Manager – Reed Hill
April 15, 2014
Graphic & Web Designer – Alliance Labs
DesignFuture1OO: Challenging Young Designers to Look Forward
New Directors New Films
The Museum of Modern Art