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Welcome to the newly redesigned website of AIGA, the professional association for design.
The online presence of the largest membership organization for designers must represent the potential of design to inspire, improve lives and create value for business, government and society. It must also give members a voice—because without you there would be no AIGA.
With those objectives in mind we present a website that is visually dynamic, offering storytelling experiences both long and short, and numerous opportunities for participation. It’s a place to be stimulated by the work designers are creating, while serving as a trusted resource for authoritative information relevant to the practice of design today and the legacy of its most influential and inspiring practitioners.
The emphasis is on great work, community and communicating the value of design.
Some of the most compelling new features include:
A website redesign is never entered into lightly, so in January 2010 AIGA began working with the design firm Method, evaluating and envisioning what the website of AIGA could and should be. Through member surveys and interviews with key stakeholders—which informed the mandate for 2014 and prompted “One Day for Design”— we knew it was time to make a significant shift in our online presence.
The previous site, designed for us by Happy Cog, was brilliant in its ability to meet the best web standards for accessibility and navigability, and to present AIGA-authored content to the world. Now, it is imperative that a diversity of voices speaks through the site, to communicate what AIGA stands for and what qualifies as great design.
With Method’s visual design and content strategy, AIGA.org reflects the community of design. The attributes that people have come to expect and value will remain—we will provide authoritative resources and thoughtful writing about design from trusted voices—but you will also hear more often from members and chapters. The site is now much more visual and vibrant with more opportunities for personalization and interaction.
We built the framework, but what the site needs now is you.
Members, we hope you’ll begin by updating your profile so others can find and recognize you. Please let us know if you run into any issues—since no relaunch happens without a hitch—so we can work together to correct them.
And for all other readers—whether you work with designers, hire designers, or simply appreciate design—we’re glad you’re here. We hope you will enjoy this site as much as we enjoy bringing it to you, and we look forward to getting to know you along the way.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
Baltimore creatives have some fantastic workspaces with a variety of features. Take a look at just a few we've seen so far. Then, snap a pic of your workspace and post it on Instagram with the hashtag #bmoreAIGA100 for a chance to win one of two year-long Skillshare subscriptions! Want to double your chances? Come up with a creative way to spell out #bmoreAIGA100 in your photo for a second entry.
Ashley R. Blankette
Member since 2007
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AIGA San Francisco
AIGA San Francisco
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What’s Up With Your Workspace?
February 18, 2015
Digital Summit Phoenix 2015 Recap
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John Lennon: The New York City Years
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