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AIGA is evolving as a professional membership organization, building
on our advantages as a well-established, nearly century-old institution
and transforming to meet the needs and interests of designers today.
For the past year, AIGA has systematically sought input from members,
nonmembers, students, our national board of directors and our chapter
leaders, as well as a number of thought leaders who were specifically
assigned the task of re-imagining AIGA. This effort has involved
national surveys, small group discussions and a great deal of research
into the changing nature of communities and the purposes they serve.
We are eager to be inclusive and hear as many voices as possible,
including those who might not yet be active in AIGA, or who are seeking
means for support that AIGA does not yet provide.
“One Day for Design” was the most recent and most visible wave of
this listening campaign. On April 13, we reached out through the
existing networks of several prolific tweeters who led exchanges on the
future of design, the concerns of today’s designers and the
opportunities for design communities.
More than 3,900 people participated in that dialogue, with upwards of
30,000 tweets that day and more than 300 long-form entries posted on OneDayforDesign.org. The “One
Day” moderators—Alex Bogusky,
Doug Bowman, Liz Danzico, Debbie Millman, Erik Spiekermann, Armin Vit, Alissa Walker and Katherine Walker—were
superb, starting and recalibrating threads all day with the hashtag
#1D4D. We know there are limitations to what can be expressed in 140
characters, yet this event did offer us an invaluable opportunity to
capture a breadth of perspectives before we begin to develop our
recommendations for change.
Together with our partners in this project, the independent branding
collective VSA Partners, we
are now synthesizing the comments and discussions generated through this
event. We will share the results here as we summarize them and develop
ways for AIGA to respond.
In June, our national board and chapter leaders will review all of
this research from the past year—including the results from “One
Day”—and work with us to outline the next steps. This is the year
that AIGA will pivot toward new forms of serving the profession and its
members. Global trends, demographic shifts, fresh perspectives from
younger generations, social networks, the deep knowledge available on
the web and, most of all, the changing opportunities for designers as
those who can solve strategic problems as well as tangible ones all
contribute to the chance to create an entirely new kind of community for
Stay tuned. Next week we’ll show you a fully redesigned AIGA.org,
with more online initiatives on the way. Also, we hope you’ll join us in
Phoenix for “Pivot:
AIGA Design Conference” this October, where we’ll explore many of
the shifts others have made and predict in the world of design and well
beyond—in business, education, science, the humanities and everyday
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
NEW YORK—February 20, 2014. AIGA is celebrating its
centennial by awarding a special class of 24 design leaders with the
prestigious AIGA Medal, the highest honor of the design profession.
NEW YORK—February 11, 2014. AIGA’s Design Leaders
Confidence Index ticked upward in the fourth quarter of 2013 to 101.26,
up from the previous quarter’s 95.94.
In 2014 AIGA turns 100. AIGA is celebrating this moment by looking forward toward inspiration, relevance, leadership and opportunity for every designer in the decades ahead.
Member since 2014
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