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    AIGA Design Conference celebrates design strategy, social impact and craft

    NEW YORK—October 2, 2013. As designers have become more involved in strategy and more engaged with social impact in recent years, the love of craft and exquisite execution remain the necessary elements of successful design. Next week nearly 2,000 designers will gather in Minneapolis to celebrate all three dimensions of design at “Head, Heart, Hand,” a biennial design conference hosted by AIGA, the professional association for design.

    A broad range of speakers will explore the “Head, Heart, Hand” theme and how design strategy, craft and impact work together to create important outcomes. Speakers on the main stage include:

    • Aaron Draplin, founder of Draplin Design Co., will deliver a sucker-punch of a talk on the highs and lows of working independently and tall tales from the cutthroat world of contemporary design.
    • Steve Duenes and Matthew Ericson from The New York Times will demonstrate how great data visualization can make or break even the best-written story.
    • Nicole Jacek will provide advice on how to make yourself creative director as she shares her journey from a small village in Germany to founding her own company in California, NJ(L.A)™.
    • David Kwong, the magician behind the heists in the film Now You See Me, will demonstrate how he has synthesized the worlds of magic, language and puzzles.
    • Nicole Lazzaro, named one of the most influential women in the gaming industry by Fast Company, will explain how the next generation of graphic and interaction design can provoke deeper emotional experiences.
    • George Lois, the legendary advertising communicator who created dozens of iconic Esquire covers and the “I Want My MTV” campaign, will explain the meaning behind his famous quote, “To truly produce a masterful work, reject con, create icon.”
    • J.J. Sedelmaier, who animated The Ambiguously Gay Duo for Saturday Night Live and Beavis and Butt-Head for MTV, will recount the challenges he and his studio have endured while producing some of the most entertaining animation ever to come out of a small, independent cartoon and design shop.
    • Margaret Gould Stewart, director of product design at Facebook, will address design’s relationship to social networking and why humility is required to make massive, democratic platforms functional.

    Dozens of other sessions are planned with a wide range of experts in design strategy, social impact and craft, addressing the “Head, Heart, Hand” theme and kicking off AIGA’s centennial year in 2014. Attendees will also be able to attend networking events and explore a Design Fair throughout the conference to discover the latest services and products from Adobe, Aquent and Shutterstock, among many others. See the full schedule and details about the event at designconference.aiga.org and on the “Head, Heart, Hand” app for iOS devices.

    About AIGA

    AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.

    For more information, to arrange interviews or to inquire about media passes, please contact Jennifer Bender by email or 212 710 3136.

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