• New videos from AIGA illustrate the ways design reinvents

    Thought-provoking videos from AIGA's “Gain” conference on design and business now available to the public

    NEW YORK—December 14, 2010. In the thick of the holiday season, it's easy to get lost in the shuffle of gift exchanges, travel plans, relatives and holiday dinners. But in the true spirit of the season, AIGA—the professional association for design—is giving the gift of inspiration through a new set of videos documenting the most insightful presentations from the 2010 “Gain: AIGA Design and Business Conference” held in October in New York City.

    Design has the power to change the direction of businesses, provide fuel for economies and even change lives. This compelling idea drew speakers from a wide range of disciplines to the event, including Droga5 founder David Droga on the changing nature of advertising, Femme Den co-founder Erica Eden on designing better products and experiences for women, number27 founder Jonathan Harris on technology's impact on humans, Doblin co-founder Larry Keeley on changing the world through design, and eating designer Marije Vogelzang, owner and founder of Studio Marije Vogelzang, on society's relationship to food and eating experiences.

    A wealth of inspiration

    To give those who were unable to attend a chance to absorb the wealth of knowledge shared at this biennial event, the critical insights from “Gain” will live on through a collection of free videos at www.aiga.org. “Those who attend our conferences reap the greatest benefits by connecting with colleagues, mentors and peers from many disciplines,” said AIGA Executive Director Richard Grefé. “But we know that not everyone will be able to attend, and the ideas expressed at the conference are so important to share beyond attendees—even beyond the profession. Everyone can benefit from a greater understanding of how design can improve the bottom line.”

    Each video is provided with transcripts, closed-captioning and a downloadable PDF of the speaker's presentation, when available. By making these videos available to a wide audience with a broad range of abilities, AIGA continues its commitment to stimulating thinking about design and strives to demonstrate the value of design to the world at large.

    “We see these videos as a tremendous opportunity to provide inspirational and educational content to a broad audience,” added Grefé. “And we hope they show AIGA's commitment to demonstrating the value of design.”

    See the full collection of videos at www.aiga.org/video-gain-2010.

    About AIGA

    AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. Today AIGA serves more than 20,000 members through 65 chapters and 200 student groups.

    For further information, please contact:Jennifer Bender
    AIGA | the professional association for design
    Tel 212 710 3136 Fax 212 807 1799

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