NEW YORK—November 8, 2010. AIGA's Design Leaders Confidence Index
increased slightly to 98.99 from 96.13 in the third quarter of
2010, consistent with levels in October 2009 when it rose to 99.01.
In rating the current design economy as compared to six months ago,
42.7 percent of the design leaders surveyed believed it was better;
47.2 percent about the same; and only 10.1 percent rated it as
This relative optimism defies the broader trends in the economy.
The Conference Board Measure of CEO ConfidenceTM, which
was unchanged in the second quarter of 2010, declined in the third
quarter. The measure now reads 50, down from 62 last quarter (a
reading of more than 50 points reflects more positive than negative
responses). Less than one third of respondents say conditions have
improved compared to six months ago.
The Conference Board Consumer Confidence Index®
increased slightly in October, now standing at 50.2, up from 48.6
in September. The Present Situation Index increased to 23.9 from
23.3. The Expectations Index improved to 67.8 from 65.5.
Of surveyed design leaders, 57.9 percent estimated that the
economy will be better six months from now; 36.8 percent expected
it to be the same; and only 5.3 percent believed it would be worse.
Only 15.6 percent believed the chances of hiring staff were worse
now than on July 1, 2010; only 13.8 percent believed they were less
likely to purchase hardware or software than three months ago.
The next Design Leaders Confidence Index survey will be
conducted in mid-January 2011. For more information on the
methodology of the survey, visit www.aiga.org/confidence-index.
AIGA, the professional association for design, stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
AIGA's mission is to advance designing as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
remains the oldest and largest professional membership organization
for design, and is a nonprofit, 501(c)(3) educational institution.
Today AIGA serves more than 20,000 members through 65 chapters and
200 student groups.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Index presents a platform for discussions about visual culture and an exchange of ideas, which is at the heart of the Harvard Art Museums’ teaching and research mission. It also puts viewers behind the scenes at the museums and also provides regular updates during the final stages of the museums’ renovation and expansion project in Cambridge.
Section: Why Design -
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Every great success story starts at the first chapter, and we are honored to start two books at once. AIGA Baltimore has been awarded two AIGA Innovate grants to work on two special projects that are poised to have a lasting impact on the design community in Baltimore and at large.
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