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NEW YORK—February 14, 2012. AIGA’s Design Leaders Confidence Index began to rise again in the most recent quarter. For the fourth quarter of 2011, the index rose from 86.63 to 100.71—higher than all but four quarters since AIGA began monitoring confidence in April 2005.
Responses to this quarterly survey of more than 400 design leaders show a strong bounce of optimism in the design industry. For instance, less than 9 percent believe the overall economy is worse now than six months ago and even less (6.9 percent) feel the design economy is worse than in July 2011; 86 percent think it will be the same or moderately better in six months.
Looking ahead, a majority are confident that the broader economy will improve over the next six months (61.8 percent) and nearly as many (60.1 percent) believe that will drive improvements in the design economy in the first half of the year. Only 6 percent believe the economy will be weaker over the next six months.
In terms of hiring, a majority (51.3 percent) feel their likelihood of hiring additional staff has not changed over the past quarter; 37.9 percent believe the chances of adding staff have improved. The optimism of the respondents also affects their willingness to acquire hardware and software: 45.8 percent believe they are more likely to invest in technology tools today than in October 2011; less than 10 percent expect to be less likely to invest.
In other measures of confidence, The Conference Board Measure of CEO Confidence™, which had also declined in the third quarter of 2011, improved in the fourth quarter. The measure now stands at 49, up from 42 in the previous quarter; a reading of more than 50 points reflects more positive than negative responses. Among CEOs, confidence appeared to be based on short-term factors; overall optimism was relatively subdued, as more CEOs remained pessimistic than optimistic.
AIGA is the professional association for design, a nonprofit
organization dedicated to advancing design as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
today serves more than 22,000 members through 66 chapters and 200
student groups throughout the United States. AIGA stimulates
thinking about design, demonstrates the value of design and
empowers the success of designers at each stage of their careers.
Learn more at aiga.org/about.
For further information, please contact: Jennifer
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799
Each quarter AIGA conducts the Design Leaders Confidence Index, a survey of design leaders to assemble an authoritative statement on current conditions in the design economy.
Section: Tools and Resources -
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.
Section: Inspiration -
book design, communication design, Design for Good, social issues
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
NEW YORK—February 20, 2014. AIGA is celebrating its
centennial by awarding a special class of 24 design leaders with the
prestigious AIGA Medal, the highest honor of the design profession.
Since AIGA was founded in 1914, AIGA presidents have served as leaders of the organization and the national board of directors.
Section: About AIGA -
NEW YORK—July 1, 2010. Beginning today, five newly elected members join the board of directors of AIGA, the professional association for design. In March, AIGA members elected a slate of five nominees to the 15-person national board, which plays a crucial role in ensuring that the organization continues to operate in the best interest of past, present and future members.
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AIGA New York
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AIGA Los Angeles
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AIGA New York
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