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In a recent fastcodesign.com article, Margaret Rhodes writes about an issue that pops up more and more these days: the racist naming and branding of sport teams. Though there is much controversy around the topic, it offers a great opportunity and challenge
for our design community to take on. As a design challenge, it's epic. How to successfully evolve the sport brands while remaining true and respectiful to passionate, longtime fans? Does it require a stepped process or a one-time rebrand? How do we give the
fans a voice? Or should they be involved at all?
Link to Rhodes' article:
To celebrate the AIGA Centennial in 2014, we asked AIGA Medalists, Fellows, and national and chapter presidents from across the United States to select one year and design a social, political or cultural statement.
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