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  • A problem waiting to be solved...by Design.

    Filed Under: Inspiration,
    "The chart makes it glaringly evident that these teams have a major branding problem: Their storied icons are offensive, but they can’t veer too far from them or they risk abandoning traditions that fans hold dear." Margaret Rhodes for fastcodesign.com via USA Today
    In a recent Co.Design article, Margaret Rhodes writes about an issue that pops up more and more these days: the racist naming and branding of sport teams. Though there is much controversy around the topic, it offers a great opportunity and challenge for our design community to take on. As a design challenge, it's epic. How to successfully evolve the sport brands while remaining true and respectful to passionate, longtime fans? Does it require a stepped process or a one-time rebrand? How do we give the fans a voice? Or should they be involved at all?
     

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