• A problem waiting to be solved...by Design.

    Filed Under: Inspiration,
    "The chart makes it glaringly evident that these teams have a major branding problem: Their storied icons are offensive, but they can’t veer too far from them or they risk abandoning traditions that fans hold dear." Margaret Rhodes for fastcodesign.com via USA Today
    In a recent Co.Design article, Margaret Rhodes writes about an issue that pops up more and more these days: the racist naming and branding of sport teams. Though there is much controversy around the topic, it offers a great opportunity and challenge for our design community to take on. As a design challenge, it's epic. How to successfully evolve the sport brands while remaining true and respectful to passionate, longtime fans? Does it require a stepped process or a one-time rebrand? How do we give the fans a voice? Or should they be involved at all?

    This post was submitted by an individual AIGA member and may have been published without review. It does not necessarily reflect the views of AIGA as an organization. Please notify an editor if you notice information that is incorrect or in violation of any copyright or trademark. AIGA members may submit posts here.
    Recommend No one has recommended this yet
    AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.