Like many designers, I often come across projects that draw my attention, for one reason or another, and feel the “compulsive” need to redo it. The redesign is not meant to indirectly criticize someone’s work; rather it is a quest to present content from
another perspective. It is a chance to provide a different solution that can be as varied as people’s imagination. Because design is such a subjective matter that “there are few absolute rights or wrongs in creativity, only expressions of taste.”
This is an important premise to me because more often than not a redesign stems from the presumptuous assumption that one’s work is better than others’. And this is not the case. I’ve come to realize that there are no absolute degrees of creativity to be
measured through such projects. Designers, in fact, are all striving to be the best they can and share their knowledge with others. I feel the same way and take redesign as an invaluable lesson in humility and ego deflation. It is my way to say: ”This is what
I know, I hope this is useful to you.” It is from this perspective that I approach any redesign.
The intention to be useful should always guide our work because if we allow ourselves to become harsh and get caught up in this game where we continuously compete against others, not only we lose our kind nature but we let design become an expression of
our egotistical mind rather than a catalyst for change. It’s not by tearing down others that we prove we’re good at what we do. In fact, it is just the opposite. Bertrand Russell, author of
Zenhabits blog, confirms this approach and states that “Boosting others helps you in the long run.”
Finally, redesign often invites scrutiny. However, when we work with dedication and the intention to help, our redesign will more likely generate exposure and impact for any project.
Sara Nicoletti Altimari Suttle is a graphic designer, illustrator, and editor from Naples, Italy. She has studied Foreign Languages and Literatures at the University of Naples, Italy and Graphic Design at The Art Institute of Pittsburgh, U.S.
She has a passion for creating engaging content and bringing a lot of inspiration and experience from the editorial field into graphic design. In a very rewarding career through editorial design roles in diverse industries, she has had a measurable impact
on advancing her clients’ agenda.
Primarily focused on completely new ways of doing editorials, she excels at creating designs that generate interest while capturing the heart of the storyline. Specifically her expertise includes conceptualizing and integrating design solutions across
digital, direct and print from creative brief to final delivery.
She thrives on challenge and challenging people and always has an upbeat and collaborative attitude, which makes a good combo on Mondays.
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