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What are the hottest upcoming trends in the creative industries? And which skills do you need to navigate them in the years ahead? To find out, last summer The Creative Group (TCG) interviewed leading creative thinkers and conducted a survey in partnership with the American Advertising Federation. The results of that research are compiled in the guide The Creative Team of the Future.
As part of that project, Richard Grefé, executive director of AIGA, the professional association for design, spoke to TCG about how creative professionals can elevate their role in the business world and earn greater validation for what they do. Hear his insights in the video above.
(Video via YouTube.com)
About The Creative Group: The Creative Group (TCG)
specializes in placing highly skilled interactive, design, marketing,
advertising and public relations professionals with a variety of firms
on a project and full-time basis. TCG offers information and
resources to help creative professionals and companies keep up with
ongoing changes in the industry. As part of that mission, TCG has partnered with AIGA as the presenting sponsor for “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve
professionally and connect with a broader network of peers. Learn more at creativegroup.com.
Executive director Richard Grefé finds evidence to show that the opportunity for design and
designers has never been greater.
Section: About AIGA -
AIGA Insight, education, business
It’s tempting to cling to craft
and tools as the core of design curricula. But with some research and
experimentation in the classroom, author David Sherwin found a new model for
helping students to become more creative, collaborative and resilient (and more
employable in the process).
Section: Tools and Resources -
job search, professional development, motivation, teaching
Learn more about why Design for Good matters, the ways in which AIGA will support you and how the program encapsulates more than just pro bono work.
Section: Why Design -
AIGA Insight, Design for Good, social responsibility
Dana Arnett is recognized with a 2014 AIGA Medal for setting the highest standards for communicating corporate interests and championing design as a
strategic, multidisciplinary function for both firm and client.
Section: Inspiration -
advertising, branding, interaction design, marketing, digital media, corporate design, AIGA Medal, annual report, online advertising, strategy, technology
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