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  • What every business needs

    “What every business needs. And how.” explains for your client, whether in-house or external, the role designers and designing can play in problem-solving.

    This booklet is an extension of the previously published “Why Design?” brochure, which sought to develop a common vocabulary on the role of the designer. The value of this brochure is in giving it to clients so that they understand the full potential of the designer's contribution. To the extent this message and this vocabulary are repeated by all members, we may continue to increase the level of respect and understanding for design.

    Anyone may download the booklet and use it in its current or modified form to integrate into proposals, with proper credit given to AIGA.

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