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“Graphic design is the most ubiquitous of all the arts. It
responds to needs at once personal and public, embraces concerns
both economic and ergonomic, and is informed by many disciplines,
including art and architecture, philosophy and ethics, literature
and language, science and politics and performance.
Graphic design is everywhere, touching everything we do,
everything we see, everything we buy: we see it on billboards and
in Bibles, on taxi receipts and on websites, on birth certificates
and on gift certificates, on the folded circulars inside jars of
aspirin and on the thick pages of children's chubby board
Graphic design is the boldly directional arrows on street signs
and the blurred, frenetic typography on the title sequence to
E.R. It is the bright green logo for the New York Jets and
the monochromatic front page of the Wall Street Journal.
It is hang-tags in clothing stores, postage stamps and food
packaging, fascist propaganda posters and brainless junk mail.
Graphic design is complex combinations of words and pictures,
numbers and charts, photographs and illustrations that, in order to
succeed, demands the clear thinking of a particularly thoughtful
individual who can orchestrate these elements so they all add up to
something distinctive, or useful, or playful, or surprising, or
subversive or somehow memorable.
Graphic design is a popular art and a practical art, an applied
art and an ancient art. Simply put, it is the art of visualizing
- Jessica Helfand
China: Economic Powerhouse—and land of branding opportunities
Financial analysts have said that the U.S.
share of global brands is declining proportionately as more competitors
come on board. The emerging markets that pose the greatest threat to
U.S. brands seem to be China, Korea and India. Why does China,
Section: Tools and Resources -
Can we afford to continue offering design curricula that move from the simple to the complex, when contemporary design problems are all about relationships? Can we afford to continue emphasizing individual achievement for a practice based increasingly on collaboration?
Visual/Graphic Communications Specialist COOKFOX Architects
New York, New YorkJuly 27 2015
Looking for more enviable design?
June 1, 2015
JBraay (Jessica Brayford)
RT @AIGAdesign: #NationalChickenWingDay ????
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2009 Membership Party Invitation