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“Graphic design is the most ubiquitous of all the arts. It
responds to needs at once personal and public, embraces concerns
both economic and ergonomic, and is informed by many disciplines,
including art and architecture, philosophy and ethics, literature
and language, science and politics and performance.
Graphic design is everywhere, touching everything we do,
everything we see, everything we buy: we see it on billboards and
in Bibles, on taxi receipts and on websites, on birth certificates
and on gift certificates, on the folded circulars inside jars of
aspirin and on the thick pages of children's chubby board
Graphic design is the boldly directional arrows on street signs
and the blurred, frenetic typography on the title sequence to
E.R. It is the bright green logo for the New York Jets and
the monochromatic front page of the Wall Street Journal.
It is hang-tags in clothing stores, postage stamps and food
packaging, fascist propaganda posters and brainless junk mail.
Graphic design is complex combinations of words and pictures,
numbers and charts, photographs and illustrations that, in order to
succeed, demands the clear thinking of a particularly thoughtful
individual who can orchestrate these elements so they all add up to
something distinctive, or useful, or playful, or surprising, or
subversive or somehow memorable.
Graphic design is a popular art and a practical art, an applied
art and an ancient art. Simply put, it is the art of visualizing
- Jessica Helfand
What made Lubalin‘s Avant Garde such a troubled face? Heller reports on its use and abuse.
Section: Tools and Resources -
history, Voice, typography
Can we afford to continue offering design curricula that move from the simple to the complex, when contemporary design problems are all about relationships? Can we afford to continue emphasizing individual achievement for a practice based increasingly on collaboration?
Associate Chair/Assistant Professor, Interaction DesignCalifornia College of the Arts
San Francisco, CaliforniaOctober 22 2014
La Vittoria Gastronomic Event Branding by lg2boutique
November 11, 2014
Vaska Natural Detergent
Guatemala City type project
Posted by Mark Sinclair
18 hours ago from
Megan Vande Lune
John Lennon: The New York City Years
Ralph Appelbaum Associates Inc