Eric Madsen, The Office of Eric Madsen
My impression after interviewing students over the years is that
there is generally very little awareness of the graphic design
profession at the high school level. It doesn't seem to have
changed much since I was in high school, but let's face it, there
haven't been many prime-time television shows about the adventures
of a graphic designer either.
One of the most important things a prospective graphic design
student can do is to discover for themselves as much as possible
about the profession outside the college curriculum. Early in their
college studies, students should visit design firms and talk to
people successfully practicing graphic design. This will help them
know what to demand of the curriculum, will put them in touch with
the reality of the profession, and in turn will make them more
marketable to an employer.
They should demand that outside designers be brought in for
lectures, critiques or special project assignments and that studio
tours be arranged. I recommend internships and believe students
should show their portfolios for review after their second and
third year, or even after each semester of those years. The student
will learn that the subject of typography is absolutely critical,
that exposure to a wide variety of design problems is essential,
that the concept or idea behind the design is key, that practical
knowledge of production and design skills is as important as
theory, that exposure to basic business practices is helpful, and
that the importance of
the portfolio can't be overemphasized. At the moment of the
interview, the portfolio becomes the student.
They will also learn that the ability to write and speak
effectively, even to spell correctly, is essential. The designer's
client base is the business world, and the successful designer is
one who is prepared to communicate with this market. Designing is
only a small part of the process. Planning, listening, writing,
estimating, scheduling and supervising are all part of a designer's
One last thought: Be prepared for the fact that your parents
will probably never understand what you do for a living.
In the beginning of a career, the transition from school to work is difficult. Lynda Decker of Decker Design offers this advice.
Section: Tools and Resources -
teaching, emerging designers, design educators, students
IDEO designed a social enterprise combining the sale of pure drinking water with wellness products in low-income communities in Nairobi, Kenya. The result of this project ultimately comprised of creating a strong brand identity, called SmartLife, coupled with a high touch subscription service for clean water, hygiene and nutrition products such as vitamins for children.
Section: Why Design -
Competition, Justified, health, business
Bob Sutton, business management guru, Stanford professor and author of Weird Ideas That Work, The No Asshole Rule and Good Boss, Bad Boss, pulls from his considerable body of business research, analysis and well-informed common sense to advise in-house designers.
Section: Inspiration -
INitiative, in-house design, advice, collaboration, design educators
No matter how busy, tired, or stressed we may be, we've all got 10 minutes to spare.
Section: Inspiration -
Design Job Series, professional development, advice
Marine Lane Seeking Design Intern Marine Lane
New York, New YorkAugust 18 2015
Lernert & Sander X de Volkskrant
May 21, 2015
vittorpia (Victor Alonso)
RT @AIGAdesign: Only 38 days til sweet, sweet design inspiration
Register now + reserve your spot: http://t.co/ETqtyun6iy #AIGAdesign http:…
2 days ago
Kitchen Dog Season Collateral
Sarah Illenberger explores horticulture with her exotic new series Wonderplants
Posted by Rebecca Fulleylove
5 days ago from
It's Nice That
Angelica Shelley Tam
Handle with care
Video: AIGA Medalist Steve Frykholm