A new discipline of design is emerging from the needs and forms
of communication in the network economy. Experience design“ is a
discipline created by the reality of communication today, when no
point of contact has a simple beginning and end and all points of
contact must have meaning embedded in them.
Once graphic design dealt with the form of communication;
communication design became the discipline covering form and
content. Now, experience design considers the form, content and
context of communication occurring over time. It recognizes the
imperatives of brand experience and the characteristics of the
user's experience. When communication leaps across media at the
speed of electrons, meaning is the only true currency.
Design does not add value in this economy—design creates value.
Experience design is the purposeful creation of value in the
network economy, often through creating the relationships within
the e-commerce world.
Download full article
First published in Gain 1.0:
AIGA Journal of Design for the Network Economy.
What are the possibilities for books beyond print? Willis explores a new chapter (or six) in web-based publishing.
How do designers tell stories and create experiences with fragrance? Girvin meditates on the power of scent.
Section: Inspiration -
photography, branding, experience design, identity design, packaging, Voice
As the largest professional association
of designers in the world, AIGA is committed to advancing the value and
impact of design, both locally and globally, and working together to
inspire, support and learn from each other, at every stage of our
careers. Whether you're an established designer looking to give back or a
student just starting out, there's a membership level for you.
Section: About AIGA -
Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.
“Be good at what you do and be nice to people.” I know
you’re probably thinking that it’s a no-brainer, but for many of us (and I’m
definitely one of them), this is easier said than done.
Section: Inspiration -
job search, professional development, advice, Design Job Series
Senior Designer and Brand SpecialistUniversity of Central Missouri
Warrensburg, MissouriJuly 6 2016
AIGABlueRidge (AIGA Blue Ridge)
Very cool! 13 Animals | 13 Circles https://t.co/TIAuEYP5F8 #aigablueridge #aigadesign #aiga #circles #creatives
Caroline Warner Hightower
IZZE You’ll Love What’s Inside Campaign