For several years, it has been apparent that design studios and
corporate departments have been looking for a new kind of designer,
one that has traditional skills and yet a much broader perspective
on problem solving. Because one of AIGA's central responsibilities
is to keep abreast of developments in the industry, we recognized
that we needed to better understand the emerging role of designers
and to enter into a deeper discussion with educators and design
leaders on how to prepare designers for future changes.
Since 2006, AIGA and Adobe
have teamed up to try to define this future. Through interviews,
focus groups, workshops and surveys that were conducted with some
of the profession's best thinkers-educators, observers of the field
and AIGA members-we have attempted to characterize future
designers. The initial phase of the research involved translating
the expectations of participants into the essential competencies that will be needed, in various combinations, by
This research was undertaken so that both AIGA and Adobe could
help prepare designers for the skills and roles that will be
expected of them. The findings should provoke
responses from both the academic community, in developing
curricula, and studios and design departments, which will need to
develop teams that demonstrate these attributes.
The findings are not conclusive, for each designer will have her
own sense as to what will be needed in the future, given the nature
of her work and assignments. Yet these findings begin to shape the
direction for design, based on the input of experts and 2,500 AIGA
members. We believe it accurately reflects the challenges being
posed to designers within the current and evolving design
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
Section: Tools and Resources -
education, design educators, students
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
A collaboration between a design firm, a real estate firm and an architectural firm yields a new model for designing and building
accessible homes on U.S. military installations.
Section: Why Design -
Competition, Design for Good, Justified, architecture, environmental design, experience design, social responsibility
In the second installment of a two-part video, John Maeda, president of the Rhode Island School of Design, talks shop with The Creative Group, shedding light on what the future holds for today’s creatives. Find out what this acclaimed designer and creative-industry veteran has to say about the Creative Team of the Future.
Section: Tools and Resources -
INitiative, in-house design, professional development, advice, innovation
opened the forum for emerging designers to tweet their burning questions to Ram Castillo, career expert,
senior designer and author of How to Get a Job as a Designer, Guaranteed. Tweet your questions about scoring a great
design job @thegiantthinker
and check back here to read his insights.
Section: Inspiration -
Design Job Series, advice, new business development
Assistant Professor Integrated DesignFinlandia University
Hancock, MichiganOctober 30 2015
UIBrandDesign (UI Brand Design)
RT @AIGAdesign: Big news: #AIGAdesign Conference is nommed as @CreativeMarket's Most Influential Design Conf of 2015! Vote now: https://t.c…
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