In order to fulfill the expectations placed upon designers in the
future, they will need to employ a set of skills that include some
beyond today’s typical scope. No single designer is likely to have all
the skills required, yet this research revealed the range of
competencies that a studio or design department, among its full
complement of staff, will need in order to meet the demands of the
These competencies uncover the challenges for educational
institutions, in developing curricula, and for studios, in recruiting
their teams. The competencies are listed below in order of their ranked
importance in the online survey:
Ability to create and develop visual response to communication
problems, including understanding of hierarchy, typography, aesthetics,
composition and construction of meaningful images
Ability to solve communication problems including identifying the
problem, researching, analysis, solution generating, prototyping, user
testing and outcome evaluation
Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design
Ability to respond to audience contexts recognizing physical,
cognitive, cultural and social human factors that shape design decisions
Understanding of and ability to utilize tools and technology
Ability to be flexible, nimble and dynamic in practice
Management and communication skills necessary to function
productively in large interdisciplinary teams and “flat” organizational
Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices
Ability to construct verbal arguments for solutions that address
diverse users/audiences; lifespan issues; and business/organizational
Ability to work in a global environment with understanding of cultural preservation
Ability to collaborate productively in large interdisciplinary teams
Understanding of ethics in practice
Understanding of nested items including cause and effect; ability to
develop project evaluation criteria that account for audience and
With insight from the profession's best thinkers, AIGA and Adobe outline the qualifications and expectations of future designers.
Section: Tools and Resources -
education, design educators, students
Six major trends, and the challenges they pose for the
profession (which AIGA will take on as its challenges), emerged
from our research.
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
In order to fulfill the expectations placed upon designers in
the future, they will need to employ a set of skills that include
some beyond today's typical scope.
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, boldly banking on the organization’s secure sense of self and its message that LIVESTRONG has never been about one person.
Section: Why Design -
Competition, Justified, advertising, branding, graphic design, identity design, nonprofit, print design, health, strategy
Curious about what goes on in-house at ESPN, Design Within Reach and LEGO®? Creative leaders from these teams came together to discuss their work and offer a glimpse of their day-to-day operations for an in-house event organized by AIGA Connecticut and The Creative Group.
Section: Tools and Resources
Getting your first job in the industry is far more important than where it is. Having experience somewhere is better than having none at all. No
matter who the client (big or small), it's your chance to put your ideas and know-how into action.
Section: Inspiration -
Design Job Series, job search, advice
Director, School of ArchitectureUniversity of Texas at Arlington (UTA)
Dallas, TexasSeptember 28 2015
RT @AIGAdesign: Looking forward to seeing our exhibiting sponsors at #AIGAdesign Conference incl @shapeways @CreativeGroup @VCFA @WebDAM @Y…
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