Forgot your username or password?
AIGA believes that professional designers should be compensated fairly for their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients. To that end, AIGA strongly encourages designers to enter into client projects with full engagement to show the value of their creative endeavor, and to be aware of all potential risks before entering into speculative work.
AIGA acknowledges that speculative work—work done prior
to engagement with a client in anticipation of being paid—occurs
among clients and designers.Yet not all unpaid design work is considered “spec work.” In fact, unpaid work may take a number of forms:
Not all of the above are considered speculative work, and in fact many designers choose to do unpaid work for a variety of reasons. Students and professionals may draw different lines on what constitute
unacceptable practices. In each case, however, the designer and client
make the decision and must accept the associated risks.
AIGA believes that designers and clients should be aware of all potential risks before entering into speculative work:
AIGA has provided a sample letter for designers and firms to explain why speculative proposal compromise the design profession. The letter should be modified based on the needs of your particular situation. To add your voice to the spec work discussion, please comment on the related AIGA Insight article.
Clients may, at times, request that you or your firm compete for
an engagement on the basis of spec work. While it is up to each
designer to make the choice of whether to engage on this level,
this sample letter is intended to serve as a resource if you choose
to communicate with these clients to explain why speculative
proposals compromise the profession and the resultant work. You
should modify it based on the needs of your particular
AIGA sample letter for speculative work
What does it take to rebrand a household name like Martha Stewart? Doyle reveals his handcrafted solution.
Section: Why Design -
branding, identity design, design educators, students
In her book Designing Across Cultures, graphic designer/writer/trainer Ronnie Lipton provides advice on creating appropriate visual images in designs to diverse ethnic groups, including U.S. Hispanics, African Americans, Asians and Europeans. Here's an excerpt from the Asian-American chapter.
Section: Tools and Resources -
Good design has the ability to define a great product, service or cause. AIGA member Sara N.A. Suttle shares some thoughts on why skimping on design is never, ever a good idea.
Section: Why Design
Index presents a platform for discussions about visual culture and an exchange of ideas, which is at the heart of the Harvard Art Museums’ teaching and research mission. It also puts viewers behind the scenes at the museums and also provides regular updates during the final stages of the museums’ renovation and expansion project in Cambridge.
Section: Why Design -
Competition, Justified, editorial design, print design, web design
The Gaslight Anthem
Base Art Co.
External Resources (cont.)
Chipotle iphone app