AIGA believes that professional designers should be compensated fairly for their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients. To that end, AIGA strongly encourages designers to enter into client projects with full engagement to show the value of their creative endeavor, and to be aware of all potential risks before entering into speculative work.
AIGA acknowledges that speculative work—work done prior
to engagement with a client in anticipation of being paid—occurs
among clients and designers.Yet not all unpaid design work is considered “spec work.” In fact, unpaid work may take a number of forms:
Not all of the above are considered speculative work, and in fact many designers choose to do unpaid work for a variety of reasons. Students and professionals may draw different lines on what constitute
unacceptable practices. In each case, however, the designer and client
make the decision and must accept the associated risks.
AIGA believes that designers and clients should be aware of all potential risks before entering into speculative work:
AIGA has provided a sample letter for designers and firms to explain why speculative proposal compromise the design profession. The letter should be modified based on the needs of your particular situation. To add your voice to the spec work discussion, please comment on the related AIGA Insight article.
Clients may, at times, request that you or your firm compete for
an engagement on the basis of spec work. While it is up to each
designer to make the choice of whether to engage on this level,
this sample letter is intended to serve as a resource if you choose
to communicate with these clients to explain why speculative
proposals compromise the profession and the resultant work. You
should modify it based on the needs of your particular
AIGA sample letter for speculative work
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
Corporate creative teams are being tapped for a wider variety of projects and a more strategic role within their organizations. So how are in-house designers rising to the challenge? The Creative Group partnered with AIGA to find out in our annual research project, the Creative Team of the Future.
Section: Inspiration -
INitiative, Professional Development, career, in-house design, professional development, collaboration, digital media
In this collaborative project, a series of visual prototypes was designed to communicate essential information about malaria treatment and prevention—as well as safe sanitation habits—to the residents of Kibera, Kenya.
Section: Why Design -
Design for Good, graphic design, nonprofit, posters, diversity, health
How do you transform a successful, but outdated, online service into a robust app targeted to younger business owners—without losing any of your core users along the way? Intuit’s design strategist, Dorelle Rabinowitz, takes us behind the scenes with the app’s case study.
INitiative, experience design, in-house design, ux design, digital media
Break Bread Identity
External Resources (cont.)
Cossette / Identica Branding & Design
A Rather Novel Collection