AIGA believes that professional designers should be compensated fairly for their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients. To that end, AIGA strongly encourages designers to enter into client projects with full engagement to show the value of their creative endeavor, and to be aware of all potential risks before entering into speculative work.
AIGA acknowledges that speculative work—work done prior
to engagement with a client in anticipation of being paid—occurs
among clients and designers.Yet not all unpaid design work is considered “spec work.” In fact, unpaid work may take a number of forms:
Not all of the above are considered speculative work, and in fact many designers choose to do unpaid work for a variety of reasons. Students and professionals may draw different lines on what constitute
unacceptable practices. In each case, however, the designer and client
make the decision and must accept the associated risks.
AIGA believes that designers and clients should be aware of all potential risks before entering into speculative work:
AIGA has provided a sample letter for designers and firms to explain why speculative proposal compromise the design profession. The letter should be modified based on the needs of your particular situation. To add your voice to the spec work discussion, please comment on the related AIGA Insight article.
Clients may, at times, request that you or your firm compete for
an engagement on the basis of spec work. While it is up to each
designer to make the choice of whether to engage on this level,
this sample letter is intended to serve as a resource if you choose
to communicate with these clients to explain why speculative
proposals compromise the profession and the resultant work. You
should modify it based on the needs of your particular
AIGA sample letter for speculative work
AIGA maintains its position against speculative work while recognizing that the decision on whether to take the risks of speculative work is up to individual designers.
Section: Why Design -
On July 21, 2011, a group of more than 50 dedicated creative
professionals gathered in Birmingham at the AIGA Alabama Design Summit to learn, solve and model how creativity
can be harnessed to defeat the limitations facing social and economic
development in rural Alabama. A main theme of the event: Designers should leave
the studio and hit the streets. This video gives a glimpse into how that works.
Section: Why Design -
Design for Good
The go-to design podcast helps AIGA Women Lead celebrate women’s achievements, with a playlist of inspiring and innovative women leading the profession.
Section: Inspiration -
Womens Leadership, diversity, digital media
Video: Recognizing the 2009–2010 Worldstudio AIGA Scholarship recipients
College of Visual Arts 2009 Viewbook