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AIGA is engaged in an extended campaign to raise awareness of
the value of effective information design in the public sector. The
purpose of the campaign is to make information design an integral
part of national legislative reform initiatives, including election
reform, Social Security reform, Medicare reform, immigration
reform, tax reform, the census and e-government.
The goal is not only to raise awareness but to see that
designers become part of policy discussions, by demonstrating that
designers can make a meaningful contribution through their mastery
of integrative design thinking. By improving the quality of
federal, state and local governmental design as a means to improve
democracy, AIGA's efforts will set an example for both the public
and private sectors.
Building on the success of AIGA Design for Democracy's work with
ballot and election design reform, AIGA continues to support the Election Design Fellows program
and advocate for the designer's role in society through the
Author and Happy Cog founder Jeffrey Zeldman answers the
question: what does a web designer need most? Skills and knowledge of
software, of course, but empathy—the ability to think about and
empathize with your user—is by far the most important.
Section: Events and Competitions -
web design, Conference , business
“The thought of going in-house initially scared me,” says the associate creative director of Target. “I was worried that I’d have less variety and fewer opportunities to flex my creativity. I couldn’t have been more wrong.” Peters talks about what it’s like to work for one of the most respected in-house design groups around.
Section: Tools and Resources -
advertising, illustration, branding, communication design, identity design, print design, corporate design, in-house issues, interview, INitiative, identity system, logos
To rebrand this world leader in renewable energy, Sagmeister & Walsh created a modular identity that is transparent, innovative and customizable. Because EDP had considerable brand equity in the color red, the color was retained. “When you’re actually green, you don’t have to flaunt it.”
Section: Why Design -
branding, communication design, identity design, web design, corporate design, identity system, video, website, eco issues, international, business
To cultivate new audiences, a Portuguese theater embraced a new visual identity that infused the institution with a spirit of renewal and contemporaneity. The success of the first season’s materials opened the door for additional design work in the following season.
Section: Why Design -
book design, communication design, editorial design, graphic design, identity design, print design, typography, Competition, identity system, posters, culture, international
Catalone Design Co. Promotional Video
Catalone Design Co., LLC
External Resources (cont.)
AIGA Design Archives
Second Story Interactive Studios