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AIGA is engaged in an extended campaign to raise awareness of
the value of effective information design in the public sector. The
purpose of the campaign is to make information design an integral
part of national legislative reform initiatives, including election
reform, Social Security reform, Medicare reform, immigration
reform, tax reform, the census and e-government.
The goal is not only to raise awareness but to see that
designers become part of policy discussions, by demonstrating that
designers can make a meaningful contribution through their mastery
of integrative design thinking. By improving the quality of
federal, state and local governmental design as a means to improve
democracy, AIGA's efforts will set an example for both the public
and private sectors.
Building on the success of AIGA Design for Democracy's work with
ballot and election design reform, AIGA continues to support the Election Design Fellows program
and advocate for the designer's role in society through the
When the Waldo Canyon Fire broke out in Colorado Springs this past June, a group of creatives rapidly mobilized to create Wild Fire Tees, selling custom-designed T-shirts to benefit those affected by fires statewide. Their simple goal was to sell a few hundred shirts. They underestimated by
Section: Inspiration -
Design for Good, pro bono
Students seem to be always stressed out. Tight deadlines, poor time management, balancing school and life, taking too much on. As an educator, I may be on the other side of the fence, but I can totally relate.
Section: Tools and Resources
To rebrand this world leader in renewable energy, Sagmeister & Walsh created a modular identity that is transparent, innovative and customizable. Because EDP had considerable brand equity in the color red, the color was retained. “When you’re actually green, you don’t have to flaunt it.”
Section: Why Design -
branding, communication design, identity design, web design, corporate design, identity system, video, website, eco issues, international, business
The design team takes a big risk with a longstanding client, partnering with a digital artist to reenvision an annual report.
Section: Why Design -
communication design, marketing, print design, web design, digital media, Competition, annual report, metrics of effectiveness, strategy, business, innovation
Cossette / Identica Branding & Design
External Resources (cont.)
The Saint Johns Bible Website