AIGA is engaged in an extended campaign to raise awareness of
the value of effective information design in the public sector. The
purpose of the campaign is to make information design an integral
part of national legislative reform initiatives, including election
reform, Social Security reform, Medicare reform, immigration
reform, tax reform, the census and e-government.
The goal is not only to raise awareness but to see that
designers become part of policy discussions, by demonstrating that
designers can make a meaningful contribution through their mastery
of integrative design thinking. By improving the quality of
federal, state and local governmental design as a means to improve
democracy, AIGA's efforts will set an example for both the public
and private sectors.
Building on the success of AIGA Design for Democracy's work with
ballot and election design reform, AIGA continues to support the Election Design Fellows program
and advocate for the designer's role in society through the
As part of an ongoing fight against the obesity epidemic, a web and smartphone app is designed to help community members in Pinellas County, Florida find local activities that promote an active, healthy lifestyle. A media campaign helped spread the word.
Section: Why Design -
advertising, information design, experience design, graphic design, interaction design, print design, web design, health, digital media, Design for Good
Spells Writing Lab and AIGA Philadelphia created “This is my Philly” to promote
the power of images and the written word, promote art and design as
viable career options to inner city students, and promote diversity in the
field of graphic design.
Section: Why Design -
pro bono, social responsibility
AIGA invites all designers and creatives to participate in a virtual Town Hall to solve social issues in our communities by developing tangible engagement tools and generating new, productive conversations.
Section: Tools and Resources -
design thinking, advocacy, social responsibility, Diversity and Inclusion
The Holiday Bus Drive
Video: AIGA Medalist Jonathan Hoefler & Tobias Frere-Jones
Boom Boom Pow