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Group leader: Monina Velarde
Group members: Amanda Amyx, Buddy Boor, Darren Gennetten, Diba Salimi, Kaity Li, Katy Dondzila, Shannon Delaney and Kelby Hawn
How can we engage and educate high school students in Chicago about the power, potential and possibilities of design? Through the AIGA Chicago Mentor Program, a group of Chicago-based graphic designers collaborated to answer this question. We
designed a newsprint piece where we illustrated and visualized eleven words that we felt best communicated and exemplified the meaning of design. Our newsprint project aimed to promote design, pique curiosity and encourage high school students to get involved—whether
it was considering a career in design, learning about the design community or just knowing more about the design resources available in Chicago.
The total cost of our project was $554. We received $400 through an AIGA Chicago PUSH Grant, a quarterly grant awarded to a project that promotes design within Chicago.
Our AIGA Chicago Mentor group shared a common interest: we wanted to make something rooted in creating positive change. As we started thinking about how we might positively impact our local community, we first looked to our group’s strengths. We all joined
the AIGA mentorship program because we are passionate about design, and we felt that we could potentially share our knowledge with those who might not be as familiar with the profession.
The theme “Design Is” resonated with us because it demonstrates that design really affects everything around us: technically, socially and emotionally. Design is integral to the development and improvement of our environment. We hoped that if we could inspire
young people about what design is and why it is exciting that maybe they would also feel inspired to use their creativity to make a positive impact.
Our AIGA Mentor Group typically met every other week. We used Google+ and Basecamp to share our ideas, inspirations and feedback during the project.
Our biggest challenge was finding local high schools where we could distribute the newspaper. We also wanted to have the opportunity to directly interact and engage with the students through a design workshop. We reached out to Richard Zeid, the AIGA Chicago
Education Chair, to help us get in touch with local high schools. He pointed us to the Design Youth Forum, which turned out to be the perfect venue for our project. The Forum is an all-day event that brings together 100-plus
high school students from the Chicago Public School District to
participate in design-focused workshops.
In order to meet the financial challenge of printing hundreds of newspapers, we applied for the AIGA Push Grant. Our group also used the application process to establish clear
internal goals for the project. We were awarded the grant, which enabled us to print 550 newspapers.
The “Design Is” newsprint was produced and distributed at the 2013 Chicago Design Youth Forum hosted by
Project Osmosis. Our AIGA Mentor group
gave a presentation to the attendees of the forum about the project. We also led a graphic design workshop where we explored how poster design can create positive change within our environment and community. The whole experience was incredibly
fulfilling—we were humbled and thrilled to distribute our project to the students, share our experiences working in the creative field and connect with them one-on-one.
An abridged version of this case study was published on our local AIGA Chicago Chapter website: http://chicago.aiga.org/the-design-is/
DesignEd K12 is a movement to inspire and sustain design education programs for elementary, middle and high school students—instilling creative
confidence and a design thinking mindset at a young age through hands-on
experiences in creative problem solving.
Section: Tools and Resources -
K-12, teaching, education
A campaign designed for NGO Nutre Hogar helps raise awareness and funding to combat childhood malnutrition in rural Panama.
Section: Why Design -
graphic design, nonprofit, Design for Good, pro bono, social responsibility
In the information era, many factors have contributed to the overwhelming presence of chartjunks, but you don’t have to be one of those. Whether you choose a graph or a table, it doesn't matter—as long as you make clarity your goal.
Section: Tools and Resources
Yolanda Santosa explains how her firm set about turning
the Pinkberry brand from a single store and a logo into a national chain
beloved by celebrities and groupies alike.
Section: Why Design -
branding, Conference , business
In 2010, VML provided art direction, copy and logo design for Kansas City-based charity Happy Bottoms.
Section: Why Design -
communication design, identity design, marketing, nonprofit, web design, Design for Good, pro bono, social responsibility
Thinking outside the chair
Alt Group Limited
External Resources (cont.)
AIGA MAKE/THINK Conference - Title Sequences & Motion Graphics
What Type Are You?