the immediate aftermath of tragedies such as the shooting at a Newtown,
Connecticut elementary school or at Emanuel AME Church in Charleston,
the issue of the escalation of gun violence in our communities typically
receives intense media coverage. But this disturbing trend typically
slips quickly from the attention of both the public and policy
makers—until another horrific event occurs.
In early 2013, AIGA sponsored participation in a campaign for change by encouraging member designers to submit a nonpartisan public-awareness poster to the “End Gun Violence” project. Like the “Get Out the Vote”
campaigns, the primary vehicle was an open, online collection of
members’ designs bearing the AIGA campaign identity, where visitors can
download a PDF version to print and post, or an image to share on social
power of the “End Gun Violence” campaign is in the collection of
voices, supporting the simple premise that gun violence is detrimental
to the life of our communities. If the full strength of our profession’s
creativity can be harnessed to clarify and give form to this subject,
we may be able to command the attention of the public and to help effect
AIGA encourages members to seize the initiative in activating our community
on issues that matter in a constructive, nonpartisan and persuasive
manner. These efforts reinforce the power of the design community and
the relevance of their creative talents.
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
This nonpartisan booklet outlines twelve steps to fix communication in Congress, garnering national attention from citizens, the press and—most importantly—politicians.
Section: Why Design -
Competition, design research, government, graphic design, nonprofit, print design, typography, advocacy, social issues, social responsibility, Design for Good, Justified
AIGA invites all designers and creatives to participate in a virtual Town Hall to solve social issues in our communities by developing tangible engagement tools and generating new, productive conversations.
Section: Tools and Resources -
design thinking, advocacy, social responsibility, Diversity and Inclusion
Wai Kin Yuen
Cossette / Identica Branding & Design