the immediate aftermath of tragedies such as the shooting at a Newtown,
Connecticut elementary school or at Emanuel AME Church in Charleston,
the issue of the escalation of gun violence in our communities typically
receives intense media coverage. But this disturbing trend typically
slips quickly from the attention of both the public and policy
makers—until another horrific event occurs.
In early 2013, AIGA sponsored participation in a campaign for change by encouraging member designers to submit a nonpartisan public-awareness poster to the “End Gun Violence” project. Like the “Get Out the Vote”
campaigns, the primary vehicle was an open, online collection of
members’ designs bearing the AIGA campaign identity, where visitors can
download a PDF version to print and post, or an image to share on social
power of the “End Gun Violence” campaign is in the collection of
voices, supporting the simple premise that gun violence is detrimental
to the life of our communities. If the full strength of our profession’s
creativity can be harnessed to clarify and give form to this subject,
we may be able to command the attention of the public and to help effect
AIGA encourages members to seize the initiative in activating our community
on issues that matter in a constructive, nonpartisan and persuasive
manner. These efforts reinforce the power of the design community and
the relevance of their creative talents.
Driven for the last fifty years by the TV narrative, marketing is being transformed by the digital age. And in this new economy, companies are looking for new ways to advertise with an impact that lasts beyond the end of a media budget. Droga5 is on the forefront of this new marketing-entertainment hybrid, and is not only revolutionizing the way companies advertise, but is also rapidly changing the way the public thinks about advertising.
Section: Why Design -
Conference , Gain conference, advertising, business
To rebrand this world leader in renewable energy, Sagmeister & Walsh created a modular identity that is transparent, innovative and customizable. Because EDP had considerable brand equity in the color red, the color was retained. “When you’re actually green, you don’t have to flaunt it.”
Section: Why Design -
Justified, branding, graphic design, identity design, web design, international, sustainability, corporate design, business
The go-to design podcast helps AIGA Women Lead celebrate women’s achievements, with a playlist of inspiring and innovative women leading the profession.
Section: Inspiration -
Womens Leadership, diversity, digital media
Roca Barcelona gallery