Design for Good

Building on the reputation and legacy of the world's largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.

Curious about what goes on in-house at ESPN, Design Within Reach and LEGO®? Creative leaders from these teams came together to discuss their work and offer a glimpse of their day-to-day operations for an in-house event organized by AIGA Connecticut and The Creative Group.

The Aspen Design Summit, a partnership of AIGA and Winterhouse Institute, was held in November 2009 at Aspen Meadows with support from The Rockefeller Foundation.

When the Waldo Canyon Fire broke out in Colorado Springs this past June, a group of creatives rapidly mobilized to create Wild Fire Tees, selling custom-designed T-shirts to benefit those affected by fires statewide. Their simple goal was to sell a few hundred shirts. They underestimated by 13,000 percent.