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Anne Traver is a partner and strategic director at Methodologie, a
Seattle-based communication strategy firm that builds brands and
develops leadership communications for Fortune 1000 clients and global
foundations, including the Boeing Company, The Coca-Cola Company and the
Traver’s work as a designer and creative director has garnered more
than 100 awards and has been featured in more than 50 publications,
including the AIGA annual, Applied Arts, The Black Book AR100,
Communication Arts and Graphis. Her work as a strategist
includes naming and brand strategy as well as corporate and investor
communications, including annual reports and corporate social
responsibility reports. As a leading design strategist, Traver has
presented on design and communication topics to audiences across the
An entrepreneur as well as a designer, Traver started the Traver
Company in 1976, focusing on clients in the arts and human services. The
Traver Company merged with Methodologie in 2000. Traver co-founded the
Seattle chapter of AIGA in 1986, and it quickly became one of the
nation’s leading chapters.
Traver is also an associate assistant professor at the University of
Washington School of Art, teaching classes in professional practice,
brand identity and publication design.
Read more at www.fastcodesign.com
Mike Parker, a legendary typographer, type designer, and historian, died Sunday night at the age of 85. Over 50 years in a dramatically shifting landscape, he designed and shepherded the development of more than 1,100 typefaces—most notably the modernist standby Helvetica.
Section: Inspiration -
graphic design, type design, typography, In memoriam
If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.
Section: Tools and Resources
How has teaching typography changed since the ’80s? Weingart says he radically changed many things, "Yet the principles are the same."
Section: Inspiration -
typography, interview, Voice
A brand is, or at least should be the representation of a particular group of people and the activities in which they engage, and not the thing itself.
Section: Why Design
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
VSA Partners, Inc.
RT @aiganeworleans: We've started a new series! Cool Stuff Roundup: First Edition – http://t.co/ayg6HESL9s
2 days ago
Kayt de Fever
Greene Hills Food Co-op Logo
KNOCK identity - Self Awareness
Bard Graduate Center Identity
NowThatsRich (Andy Rich)
Great to see the whole creative team from @BrandExtract out at the @aigahouston @ONEFASTBUFFALO event last night. #aigaconnect