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1 Recommendation

Design Reading: A Brand-new Conversation on AIGA.org

Article by Addie DillerApril 20, 2012.

What role does memory play in design? Book-inspired questions like this one, sparked by Joshua Foer’s Moonwalking with Einstein, are at the heart of Design Reading, an ongoing online dialogue about the influence of reading in our work.

Section: Inspiration - Tags: culture, writing, creativity

A Commitment to Design’s Future

Article by Nathan ShedroffApril 18, 2012.

Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts, reflects on AIGA’s history and why now is the time to advocate for both substance and style.

Section: Inspiration - Tags: Competition, governance

3 Recommendations

Color Code: What Color Is “Brave”?

Member Contribution by Marcy RyeMarch 30, 2012.
Via istockphoto.com

A client asked about the meaning of color, so we set out to find scientific evidence to explain why fast food restaurants use orange and red, why donate buttons are red, and why most people's favorite color is blue. The reasons are more subjective than you think.

Section: Inspiration

Relighting the Spark: Powering Up Your Creative Process

Member Contribution by Lisa SchnellerMarch 26, 2012.

How do we think outside the box? How do we generate new ideas? Lisa Schneller shares some answers to these questions, culled from her experience at AIGA San Francisco’s “D. Talks: Power-Up Your Creative Process” with Maria Giudice of Hot Studio, Ji Lee of Facebook, Rick Byrne of CBS Interactive and Josh Levine of Great Monday.

Section: Inspiration

Beer Bottle Cap Collection

Member Contribution by Shani SibrianMarch 20, 2012.

What to do with a box full of beer bottle caps?

Section: Inspiration

5 Recommendations

Richard Grefé on The Creative Team of the Future

Article by The Creative GroupMarch 19, 2012.

Richard Grefé, executive director of AIGA, the professional association for design, discusses how creative professionals can elevate their role in the business world and earn greater validation for their work.

Section: Inspiration - Tags: strategy, design thinking

2 Recommendations

Snapshots of Etsy's In-house Culture

Article by Etsy Product DesignMarch 7, 2012.
Photo: Wolasi Konu

What does it take to support a community that sold more than $500 million in handmade and vintage products in 2011? Sixteen iPhone pics taken by the Etsy in-house design team capture the love for design and spirit of making that’s built into the company’s DNA and culture.

Section: Inspiration - Tags: craft, culture, INitiative, in-house design

Bob Sutton on the Human Side of Business

Article by Andy EpsteinMarch 7, 2012.

Bob Sutton, business management guru, Stanford professor and author of Weird Ideas That Work, The No Asshole Rule and Good Boss, Bad Boss, pulls from his considerable body of business research, analysis and well-informed common sense to advise in-house designers.

Section: Inspiration - Tags: advice, collaboration, INitiative, in-house design

2 Recommendations

Driving Design Innovation In-House: Part One

Article by Andy EpsteinMarch 7, 2012.
Eliks via Shutterstock

The six best practices that drove the success of Bell Labs—known for its landscape-changing innovations such as cellular telephone technology and lasers—can be applied to the in-house community. Begin to see that connection in part one of this two-part article, written by veteran in-house design manager Andy Epstein.

Section: Inspiration - Tags: INitiative, innovation, in-house design